Effective PR for Startups

EFFECTIVE PR FOR STARTUPS You have a great concept and a winning plan, but if no one knows about your business you will never get off the ground! Did you know that a Public Relations campaign is one of the most cost-effective ways to get the word out about your business? HERE ARE A FEW WAYS YOUR STARTUP CAN REACH THE MASSES USING BASIC PUBLIC RELATIONS KNOW YOUR EDGE What sets your company apart from competitors? Identify this and use it to your advantage throughout your PR campaign. GIVE AWAY GOODIES GENERATE BUZZ If you're peddling a product, consider hosting a high-profile giveaway, promoted across all your social media accounts. By using a Public Relations Firm, you are able to leverage their deep knowledge and expertise in helping you gain buzz for your company. GET PRESS COVERAGE Journalists are looking for stories. You're looking for coverage. Using effective Media Relations you can pitch your great idea and get major recognition. SEARCH ENGINE OPTIMIZATION GUEST BLOG ON A HIGH-PROFILE SITE BLOG Integrate an SEO strategy into your PR campaign to improve your brand reputation and visibility online. Use your expertise to submit great guest blogs to sites like Huffington Post and Forbes. BECOME A THOUGHT LEADER ATTEND NETWORKING EVENTS In this social media-driven era, those with a large following have a big influence. Using Public Relations can help establish you as an expert in your industry. From conferences to local mingles, having a presence at local events is a great way to get your business's name out there. PERSONALIZE, PERSONALIZE, PERSONALIZE Templated emails to the media are not as effective as a personalized message. Adding a touch of personalization to each outreach email will help boost your open rates - and sales! www.5wpr.com