eCommerce: Campaign Marketing

Celebrity themed Campaign YES eCommerce THEME SELECTION Women lifestyle Campaign FEASIBILITY CHECK Campaign Planning Cocktail dresses Campaign NO Women Lifestyle Campaign SKU ANALYTICS PERSONA FIT THEME FIT PRODUCT MIX CHECK CAMPAIGN PRODUCT CHOICES CREATIVES • Target shopper affordablity • Max cross sell & up sell opportunities ● Theme specific photography ● Designing landing page variants • Social optimization Women Lifestyle Campalgn Women Lifestyle Campalgn Women Lifestyle Campalgn CLICKSTREAM ANALYTICS POST LANDING ( Google Analytics, Adobe Omniture ) EVENT AND USER ANALYTICS ( Kissmetrics, Woopra, Mixpanel) An Unsubscribe rate over Did you know Pinterest CAMPAIGN MONITORING 44% of ll ( Campaign monitor, Mailchimp ) 2% is definitely cause had over eCommerce based shares for concern, keep things relevant ! last year? PRODUCT,CATEGORY AND BRAND ANALYTICS PURCHASE BOUNCE The eCommerce"Promo Strip" trends in eCommerce campaigns ( MineWhat ) SHARE was one of the top A MineWhat www.minewhat.com CAMPAIGN REFINEMENT