Eat, Drink & Be Cheery: Sports & Snacks

EAT, DRINK, & be CHEERY After polling nearly 150 people on a major sporting event. FIRST DOWN TO FOOD Foods and/or snacks consumed during the game 56% 43% 39% 33% 30% 21% SALTY SNACKS PIZZA DIPS/SPREADS NACHOS BUFFALO WINGS BURGERS *21-44 year olds are more likely to consume hot foods (i.e., pizza, nachos, etc.) Beverages consumed during the game DRIBBLE TO DRINKS Over 1/2 ofal epondents say the wildink Soda and/or beer ODr Pepper Budweise BEER Corona ´Extra pepsi Coca-Cola Sprite Mille Heineken L/GHT *21-44 year olds expect to drink more beer BUE MOON Micheloh ULTRA Yunyliny RELATIVE LOGO SIZE INDICATES MENTION FREQUENCY. LOGOS ARE REPRESENTATIVE OF BOTH REGULAR & DIET/LIGHT VARIETIES. CURVEBALL TO COMMERCIALS Favorite commercials (topics & food snacks lighthearted funny sly alcoholic non-alcoholic modern engaging provocative drect sports-orientedUnusual smart satirical shocking drinks drinks informative sentimental blockbuster offensive retro electronics flashy cars Driven by Driven by men women Survey includes 132 US viewers of a major sporting event, ages 21+. BUZZBACK For more information, email [email protected]. © 2013 BuzBack LLC www.buzzback.com FAVORITE COMMERCIAL PRODUCTS CHUPZZ FAVORITE TYPES OF COMMERCIALS