Do Research on the Go with Mobile Devices

Mobile Business Communication A MONUMENTAL SHIFT IN THE WAY PEOPLE ARE COMMUNICATING Bovée & Thill Do Research on the Go with Mobile Devices !! Mobile surveys Teblets with interecfive seftware con be used te collect date fram shoppers, replocing the clipbeerds end "nall intercep" surveys leng Uad by rearhers. Collecting and sharing Collebereive apps suth as Pearrees meke a esy to collee enine informetion, ongenire acress muliple devices, and collate it with rele- vont information colleced by other user. Note-taking Evernote, One Nata, and ather note-taking opps simplily the process of compiling nates, web- page, phetes, nd ether pieces ef reseh Sketching Tauch swreen apas an phenes and tublets enable reseerchers te drew up maps, diogre, end ether visels enthe spat Document scanning SHOP Searning opps gand researchees ihe abilly to recerd ond engernise imopes ef deeuments that can't be removed frem their storage lecetions. Real-time thoughts and impressions Mebile devites ernsble resechers to esk survey subjects ebsut their thoughts in real time as they observe atere diuplays and make purchee decisien. SHOP Audio, photo, and video recording Smerphenes offer e full spectrum of audieviwal capobities, ollewing reseerchers to fim test subjecth sampling a new product or ta snop imagen af street Bcenes for a repart an potential stere lacations