Do Marketing Automation Better

VOCUS Do Marketing Automation Better Automation has become a primary topic in marketing circles, and for good reason. It holds great promise to boost revenues and make data segmentation a productive exercise. At the same time, automation solutions to date have left a lot to be desired. WHY AUTOMATE? Revenues with Marketing Leads with Marketing Automation Automation In the first 6-9 Months Increase in leads +10% ROI 10% Qualified of marketing budget leads goes to automation I Source: Holger Schulze %24 Source: Gartner B2B Companies Best companies at lead nurturing generate 46% 50% more sales- are using marketing 20% ready leads at 33% automation in are not ready to purchase inmediately some form are evaluating lower cost platforms Source: Source: The Annuitas Gleanster Group Source: B2B Intelligence Center Source: Forrester Research WHAT CHALLENGES LIE AHEAD? 85% 47% 55% of companies of companies fail of B2B marketing leaders believe they are not using the platform to its full potential combine sales, to consolidate their marketing and databases with automation* automation *North American and European Source: Sirius Decisions Source: CRM Search Source: Forrester TWO KEYS TO SUCCESS 1 Customized Lead Scoring 2 Ease of Use Ease of use in automation solutions empowers our success. TOP PERFOMERS are 9x more likely to customize lead scoring capabilities in automation DER Source: Gleansight Source: Gleansight VOCUS Want to learn more? Vocus Do Marketing Automation Better Check out our guide RO to turning marketing Marketing Cloud automation's promise into ROI! http://go.vocus.com/Marketing-Automation-ROI Vocus.com | #vocus vocus ET VOCUS. VOCUS GETS BUSINESS, 50% %24 %24 %24 %24