DNA of CRE

THE DNA OF #CRE OFFICIAL 2015 SURVEY RESULTS THEBROKERLIST AND BUILDOUT PARTNERED TOGETHER TO EVALUATE THE GENETIC MAKEUP OF THE CRE INDUSTRY. THE FOLLOWING RESULTS WILL PROVIDE A BENCHMARK FOR YOU TO EVALUATE YOURSELF AGAINST YOUR PEERS. LET'S SEE WHAT CRE IS MADE UP OF. YOUR MAKEUP THE ELEMENTS THAT MAKE UP THE CRE INDUSTRY. THE ROLE YOU SPENT THE MOST TIME IN THE PROPERTY TYPE YOU SOLD/LEASED THE MOST OF SELLER REP 28% RETAIL OFFICE 26% RETAIL: 26% //OFFICE: 26% // INDUSTRIAL: 24% // MULTIFAMILY: 10% / LAND: 7% // SPECIAL PURPOSE: 2% // HOSPITALITY: 2% / STUDENT HOUSING: 2% / MEDICAL: 196 // SINGLE TENANT NET LEASE: 0.5% SELLER REP (INVESTMENT SALES): 28% // TENANT REP (LEASING): 26% // LANDLORD REP (LEASING): 22% // BUYER REP (INVESTMENT SALES): 12% // CONSULTING: 9% // PROPERTY MANAGEMENT: 3% MOST OF YOUR BUSINESS CAME FROM 31% UNITED STATES [SOUTH] UNITED STATES SOUTH: 31% // UNITED STATES MIDWEST: 24% // UNITED STATES WEST: 24% // UNITED STATES NORTHEAST: 13% // UNITED STATES NATIONAL: 4% // CANADA: 3% // INTERNATIONAL (OTHER THAN CANADA): 1% PERCENTAGE OF DEALS YOU CO-BROKERED YOUR GROSS COMMISSION INCOME 22 BETWEEN 30-50% $100,000 27% < 10%: 20% // BETWEEN 10%-30%: 15% / BETWEEN 30%-S0%: 22% / BETWEEN SO%-70%: 18% / BETWEEN 70%-90%: 12.5% /> 9ON: 12.5% < $100,000: 27% // S100,001-$150,000: 23% // $150,001-$200,000: 16% // $301,000-$s00,000: 12% $200,001-$300,000: 9% // $500,000-SIM: 9% // SIM-S2M: 3% / S2M-S3M: 1% //> $3-5M: 1% YOUR FACTORS THE FACTORS THAT YOU CARE MOST ABOUT. THE BIGGEST STIMULUS FOR WINNING BUSINESS RELATIONSHIPS 71% RELATIONSHIPS: 71% // PERSONAL REPUTATION: 18% // COMPANY BRAND: 4% // DATA: 4% // PROFESSIONAL MATERIALSs/PRESENTATIONS: 3% THE BIGGEST CHALLENGE IN MARKETING LISTINGS 37% MAXIMIZING EXPOSURE MAXIMIZING EXPOSURE (GOING OoUT TO ENOUGH PEOPLE): 37% / GATHERING ACCURATE PROPERTY DATA AND RESEARCH: 12% // QUALITY OF PROPOSALS/LISTING PRESENTATIONS: 10% // REDUNDANT DATA ENTRY FOR NEW LISTINGS: 9% / SPEED TO MARKET: 8% // WRITING CREATIVE CONTENT: 8% // REDUNDANT DATA ENTRY FOR UPDATING LISTINGS: 7% / PREPARING ACCURATE ANALYTICS / PRO FORMAS: 6% // LACK OF QUALITY PHOTOGRAPHY AND/OR VIDEO: 2% YOUR TOOLS THE TOOLS THAT HELP YOU. THE TECHNOLOGY TOOLS YOU REGULARLY USED WHERE YOU FOUND THE MOST INFORMATION FIND/LIST SPACE 27% COSTAR: 34% SELF-SOURCED: 28% LOOPNET: 19% XCELIGENT: 9% REALMASSIVE, XCELIGENT, LOOPNET, COSTAR, CATYLIST INTERNAL COMPANY DATABASE: 8% COMMERCIALSEARCH: 2% FIND AND LIST SPACE (REALMASSIVE, XCELIGENT, LOOPNET, COSTAR, CATYLIST): 27%// EMAIL MARKETING (MAILCHIMP, CONSTANT CONTACT): 18% I MANAGE RELATIONSHIPS/CRM (APTO, CLIENTLOOK, REA): 13% / MARKETING SOFTWARE (BUILDOUT, REALNEX, REIWISE): 10% / OTHER TECHNOLOGY: 10% // CONNECT (THEBROKERLIST, REALCONNEX): 9% // LEAD GENERATION (PROSPECTNOW): 6% // SOURCE DATA (COMPSTAK, REALNEX, MARKETING AND SOCIAL MEDIA TOOLS YOU USED in LINKEDIN O2O00 RESCOUR): 5% // MANAGE LEASE WORKFLOW (HIGHTOWER, VTS): 2% in G+ 32% 18% 15% 8% 8% *OTHER TECHNOLOGY THAT HAD AN IMPACT ON YOUR BUSINESS SITE TO DO BUSINESS (STDB.COM) // CCIM // DRONES 4% 196 196 196 YOUR WORKDAY THE THINGS YOU SPEND YOUR TIME ON. YOU HAVE ADMINISTRATIVE AND/OR HOURS PER WEEK YOU SPENT ON ADMIN TASKS MARKETING SUPPORT E.G. UPDATING CRM/DATABASES, DEAL TRACKING, CLIENT REPORTS, AND BILLING 58% YES 45% 36% 12% 4% 3% YES: 58% // NO: 42% 1-5 HOURS > 20 HOURS 6-10 HOURS 11-15 HOURS 16-20 HOURS HOURS PER WEEK YOU SPENT ON MARKETING TASKS E.G. CREATING MATERIALS, CREATING AND UPDATING PROPERTIES ON LISTING SITES, SOCIAL MEDIA ENGAGEMENT, AND LEAD GENERATION HOURS 56% 30% 7% 4% 3% > 20 HOURS 1-5 6-10 11-15 16-20 HOURS HOURS HOURS HOURS ABOUT YOU THE CHARACTERISTICS THAT SET YOU APART. COMPANY TYPE AFFILIATIONS COMPANY ROLE INDEPENDENT CCIM BROKER 59% 31% 53% INDEPENDENT: 59% // NATIONAL: 41% CCIM: 31% // NAR/REALTOR: 27% // ICSC: 18% // SIOR: 9% // CPM: 5% IREM: 5% // BOMA: 3% // CREW: 2% BROKER: 53% / LEASING AGENT: 16% / OWNER: 15% // EXECUTIVE: 8% MANAGEMENT: 6% // MARKETING SUPPORT: 2% BROUGHT TO YOU BY Obuildout I the BrokerList