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Direct Mail Response Rates 2012

DIRECT MAIL RESPONSE RATES 2012 central cms mailing services 91% The opening rate for Direct Mail sent to prospects 24.2% 21.2% 23.9% Set aside for future reference 21.6% 20.8%. 20.1%. 80% 10.3% 9.8% 7.1%. 5.6% Took action immediatly 7.9% 8.2% of people open all their mail 1.8% 2.1%. . 1.3% 1.8% 1.3%, 1.8% Passed to someone else 16-24 25-344 35-4 니 45-54 55-64 65+ AGE The % of letters which generated action was highest amoungst those aged 12-24 and 25-34! 17,700,000 The amount of people that ordered something in 2012 after receiving Direct Mail (Royal Mail Consumer Panel 2012) Response Rate for Direct Mail is highest amoungst C2's standing at 7.2% 22.5% 216% 23.3% 21%. Set aside for future reference SOCIAL GRADE A - UPPER MIDDLE CLASS 7.6% 6.4% Took action immediatly B -MIDDLE CLASS 6.99% 6.9% CI - LOWER NMIDDLE CLASS C2 - SKILLED WORKING CLASS 1.3% Passed to someonelse D- WORKING CCLASS 2.0% 1.9% 1.2% E-THOSE AT LOWEST LEVEL OF SUBSISTENCE AB C2 DE SOCIAL CLASS 23.3% FEMALE 20.1%. MALE RESPONSE RATE 27.8% of Mail order Direct Mail received between 2010 and 2012 was put aside for future reference! ERIFF CENTRAL MAILING SERVICES FIND US ON. CREATED BY Tube RESPONSE RATE RESPONSE RATE 25% of Direct Mail pieces contain vouchers or Coupons

Direct Mail Response Rates 2012

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The Royal Mail recently commissioned the TNS to carry out a survey on the Response Rates of Direct Mail. Based on the results, we created an infographic to visually portray the statistics..Confirming ...

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