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Direct Mail Beats E-Mail by 66%
In the age old debate of direct mail vs. email, who comes out on top? While there’s been plenty of articles asking the question “Is Direct Mail Dead?”. The numbers indicate this is far from the ... truth. And it’s not just the older folks who are still reading direct mail, according to Forbes, 18-34 year olds prefer to learn about marketing offers via snail mail rather than online.
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