Digital Trends Survey

Vocal ,f 2013 2013 DIGITAL TRENDS SURVEY THE RESULTS 96% of respondents have a smartphone. Do businesses feel they are well enough versed in digital marketing? Smartphone Yes Feature phone No 96% 69% There's room for improvement Businesses use banner ads more and video How often do you use social media marketing? ads less than agencies. 44% 33% 31% 23% 67% Businesses Never Agencies Sometimes I Regularly Use banner ads regularly Use videos regularly 67% of business people have a tablet, What businesses do when they receive complaints through social media: however 72% of them did the survey to get a tablet. How many tablets does one need? 69% |20% What's a phablet? 5% 5% Have a phablet Don't know what Call my Delete the Engage in Hire a a phablet is 98% agency comments conversation hitman Agencies Businesses Students What's wrong with the digital marketing industry in Ireland? "A lot of expensive bullshitters." "Lack of interaction on anything I've ever posted." "Lack of public awareness and IT literate people." "Lack of broadband penetration for rural customers." "Businesses fail to see the real need to "Lots of nervous older marketing invest in digital, a lot of business execs see digital as something that we can get an intern in to do (my company excluded!)" professionals." What's best about the digital marketing industry in Ireland? "Opportunity for people who are not bullshitters." "Lots of exciting, new agencies and good ideas. Also, the mini-iPad... it's an amazing tool, definitely the best thing to happen to digital marketing in Ireland... gee-whiz, I wish I had one.." "It has the audience, we're ahead of the curve in terms of internet adoption, we should be capitalising on this via online digital marketing" "Nothing!" "I don't see too much of it." "So many know it alls!" "It's one of the few growth areas, which is great." "We are tech savvy as a nation." What proportion of a business' total marketing budget do you recommend should be spent on digital? 20% 21% 18% 18% 13% 13% 13% 10% 10% 8% 8% 8% 8% 5% 2.5% 0% 8% 10 20 30 40 50 60 70 >70 What agencies think What businesses think Whether different platforms/channels are expected to become more or less important in the future: 89% 89% 81% 74% 60% 52% 37% 29% 17% 9% 10% 7% 1'1'11. Mobile Social Media E-mail Video Online Search Display IMore important Less important Brought to you by Vocal phone: +353 (0) 1 6622348 www.vocal.ie email: [email protected]