Digital Media Consumption – Statistics And Trends

Digital Media Consumption Statistics And Trends Mobile accounts 00 BELL 4:21 PM for nearly half 49% of time spent consuming digital media. 40% 60% Mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Average Time Spent Per Adult Per Day Time spent (h:min) Activity Live TV 4:36 Watching time-shifted TV 0:31 Using DVD / Blue-ray device 0:09 Using game consoles 0:11 Accessing internet via computers 1:07 Using smartphones 1:25 Listening to AM/FM radio 2:45 2 Using multimedia device 0:03 47% 8% While mobile apps makeup 47% of internet traffic, 8% of digital consumption traffic originate from mobile browsers. The amount of time spent on mobile devices has grown by 20% since 2010. The number of smartphone users will grow from 134 to 220 million by 2018. 2018 134 Million 220 Million 56% of the time people have spent shopping on U.S. online retail sites was through mobile devices. 56% 52% of retail site traffic now originates through tablets or smartphones. Average Daily Screen Use By Device (In Minutes) Daily Screen Use (min) Device Tablet Laptop 108 TV 113 Smartphone 147 78% of smartphone-based searches and 64% of tablet-based searches resulted in local purchase, when compared to 61% of PC or laptop-based searches. Smartphone Tablet PC 00 78% 64% 61% More than half (57%) of smartphone users access apps every day of the month, when compared to 26% of tablet users 57% 26% About 79% of smartphone users access apps for at least 26 days per month, when compared to 52% of tablet users 1 2 3 4 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 79% 52% People spend 42% of their app time on their smartphones on their most-frequently used app. Nearly 75% of all app usage occurs on one of the individual's top four favorite apps. No 42% Top 75% Digital video viewing has doubled from 13 minutes a day in the second quarter of 2012 to roughly 27 minutes today. 27min 13min 2012 Today Mobile video consumption on smartphones with screens larger than 4.5 inches was 44% greater than that on smaller phones. +44% 4.5" Compiled & designed by: GO-Globe web design web applications identity seo Sources: http://public.ifbyphone.com/call-tracking/consumers-spending-time-mobile-media-impact-marketers/ http://www.internetretailer.com/2014/09/04/exclusive-mobile-now-primary-way-consumers-shop-online http://crowdsourcetesting.com/mobile-devices/ http://www.businessworld.in/news/economy/how-multi-screen-consumption-is-altering-online-behaviou /1538145/page-1.html https://blog.kissmetrics.com/surprising-mobile-ecommerce/ http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/ http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/ http://www.marketingmag.ca/media/half-of-digital-consumption-coming-via-mobile-comscore-124164