THE DIGITAL MARKETING TRENDS IN 2016

Drive ROI, Save Resources: Maximise the impact of your Social Reach DIGITAL MARKETING TRÊNDS IN 2016 Over the past 4 years, Digital Marketing is growing bigger day by day, & there is no doubt that it will have a greater impact in the marketing industry for the upcoming year. GLOBAL DIGITAL SNAPSHOT A snapshot of the world's key digital statistical indicators Total Population Internet Users Active Social Unique Mobile Users Active Mobile Media Users Social Users 7.395 3.419 2.307 3.790 1.968 Billion Billion Billion Billion Billion Here are the list of top Digital Marketing trends that will dominate 2016. VIDEO ADS Video Ads will dominate other ads Instead of showing simple text ads in SERP results, Google will now be showing video ads thumbnails. What to expect Number of advertisers using video ads will be gradually rising up to 40% in the upcoming year. Fact + Figures • 50% online video now accounts for 50% of all Mobile traffic • Increases Click-through rates by 65% • Reduces email unsubscribes by 26% • 52% of Marketers believe that its effective for Brand Awareness, Lead Generation & Online Engagement MOBILE APPS Mobile Apps will dominate website usage Mobile optimized websites will work greatly to mobile crowds, but in the near future, apps will be replacing them completely. What to expect Number of business owners who will adopt their business in mobile apps will be gradually increased up to 45 % in 2016 Fact + Figures • 85% of people prefer native mobile apps: Facebook, Game of War, Tumblr, etc.; to mobilewebsite DIGITAL ASSISTANTS Digital Assistants will lead to New Optimization Methods Rise of Crazy-Smart Digital Assistants like Siri and Cortana will lead to a new kind of optimization for businesses. What to expect To be optimized for the new format business owners have to make sure that their business information is easily accessible by these assistants. Fact + Figures • Nearly 60 percent using it every day • 73 percent of men feel comfortable asking their mobile personal assistant for directions • 79 percent of women ask for help more often MOBILE APPS Mobile Apps will dominate website usage Mobile optimized websites will work greatly to mobile crowds, but in the near future, apps will be replacing them completely. What to expect Number of business owners who will adopt their business in mobile apps will be gradually increased up to 45 % in 2016 Fact + Figures • 85% of people prefer native mobile apps: Facebook, Game of War, Tumblr, etc.; to mobilewebsite MOBILE OVER DESKTOP Mobile will completely dominate Desktop 2015 was the biggest year for Smartphones, because of the two major updates from the giant search engine, Google viz., the mobilegeddon algorithm & the milestone of mobile traffic. What to expect TAccording to Google's latest statement, mobile-only-website without a desktop counterpart is perfectly acceptable. Fact + Figures • Usage: Users spend 2.8hrs on Mobile/per day & 2.4hrs on desktop • Internet Usage: 51% use internet via Mobile • Internet Usage: 42% use internet via Desktop WEARABLE TECHNOLOGY & IOT Wearable technology & Internet of Things (loT) will Bring New Opportunities Wearable smart devices will start gaining its advantage in 2016 and it will set a new track for advertisers. What to expect These smart tech devices will modify the landscape of local business marketing to real marketing strategies. Fact + Figures • Increased productivity by 8.5 percent & their job satisfaction by 3.5 percent • Most wearables owners are young, with 48 percent between 18 & 34 years • Worldwide spending on wearable technology will reach $1.4 billion by 2016. f | SocialTigerIN SocialTigerIN wwW.SOCIALTIGER.IN SOCIALTIGER | +Socialtigerin | socialtigerin O | www.socialtiger.in & | [email protected] Turn leads into customers and customers into loving customers