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Digital Marketing Budgets

DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND ....... .....e...... .....e...... 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb- 100.000 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media CONSUMER STATS of marketers will invest more in earned media in 2011 61% Time Consumers Spend Online Per Day 180+ Minutes of marketers will invest less in earned media in 2011 60-79 Minutes 33% Minutes 14% What do Citizens do on The Internet ? Check e-mail 94% of U.S. Citizens on the FTC's "Do Not Calr List 87% Product research e of US Citizens 300,000,000 consumer Get news 75% 72% 164,000,000 200,000,000 Buy a product Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 20% .0000 57% 00000 000 of internet 0000. users 0000• search The ..000 web 00000 46% 000. of google 0000 searches by 00000 month are 000• for local of daily 0000. searches 00000 are for 0000• info on of marketers increased their inbound marketing budget in 2011 54% • 0 products or services 0000 businesses everyday 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending 1 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% in Money Spent to Place Ads 57% on Social Networking Sites Linkedin в 48% Twitter $1.4 Billion By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to camrier-based family tracking $2.5 Billion $12.3 Million $33.2 Million 2009 2010 Focus of online Marketing Budget in 2011 A % of Senior-Level Marketers Worldwide 38.3% 38.3% 34.8% 22.9% 22.5% 14.5% 51.1% 47.6% 27.3% No budget Podcasts webcasts Behavioral advertising Rich Moble video Website Converting personalization/ Targeting traffic media Website Search/ Keywords Optimization creation Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [4.1%] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change a $2,549.5 [25%) of major U.S. brands will be using 80% mobile marketing in 2013 $2,036.8 (36% ] $1,501.3 (36% ] $1,1024 (48%] S743.1 (79% ] S416.0 (30%) 2010 -6 Million Smartphone Users 2011 2012 2013 2014 00000 60 Million 00000 In 2013, smartphone users are predicted to reach over http/www.sicon.com/management/sales-and-markeing/2010/020/socialmedia-and-se0-uhereyoulspend-yourmarketing-budget ttdigtaimarketingengiree.com2011/06/hinking-your-marketingstrategy-the case for-inbound-marketing ttoww.emarkater.com/feportAUEmarkater 200o787 angs t ww.maomaohware.combloowo-contenoluploads/2011/0orecast-2011-advertising spendingtpg towww.inctec.combloojpnlinemarketino budoat.2011 acticaknagatinglabs.comiwo-contentuoloars2011/02/Pictue-7 png 6s 6S Marketing netthewoffondgroup/lonesterinteractive-markating-projactions

Digital Marketing Budgets

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Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketi...

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