Digital Australia

THE NEXT GENERATION OF AUDIENCE INSIGHTS emma Ipsos POWERED BY IPSOS DIGITAL AUSTRALIA MOBILE MOBILE PHONE USAGE UBIQUITOUS AUSTRALIA IS RANKED AS ONE OF THE HIGHEST USERS OF MOBILES GLOBALLY. 97% OF AUSTRALIANS USE A MOBILE PHONE. 97% PEOPLE AGED 14-44 7 IN 10 ARE USING 4 IN 10 ARE THEIR MOBILE TO BUYING APPS ACCESS THE INTERNET SECURITY AND GOOD MANNERS KEY ISSUES 72% BELIEVE TНАТ MOBILE PHONE CALLS CAN BE INTRUSIVE 85% AGREE THAT TALKING LOUDLY ON A MOBILE PHONE IN PUBLIC PLACES IS RUDE AND IRRITATING 72% WOULD NEVER LEAVE THE HOME WITHOUT THEIR PHONE Бь% 55% FEEL MUCH BELIEVE THAT BECAUSE SAFER WITH A THERE'S SO MUCH MOBILE PHONE PERSONAL INFORMATION ON A PHONE THESE DAYS THEY WORRY AB OUT THEFT AND SECURITY OF DATA AND INFORMATION THEY HAVE IN IT INTERNET 9 IN 10 AUSTRALIANS USE THE INTERNET WEEKLY 95% 57% PERSONAL WORK OR REASONS STUDY WHAT ARE AUSTRAUANS DOING ONUNE? 91% LOOKING FOR GENERAL INFORMATION 97% 84% SENDING OR LOOKING FOR RECEIVING EMAILS INFORMATION ABOUT PRODUCTS/ SERVICES 73% DOING ONLINE BANKING/ PAYING BILLS ь8% нИЯ LOOKING AT OR READING NEWS/ CURRENT AFFAIRS/ SPORTS WHAT DO WE THINK ABOUT OUR PROVIDERS? TELSTRA IS KNOWN FOR BEING REPUTABLE, HAVING RELIABLE CONNECTIONS AND IS GENERALLY POPULAR AS IS OPTUS, WHILE INTERNODE IS CONSIDERED TO PROVIDE A HIGH LEVEL CUSTOMER SERVICE AND INNOVATION AND TPG IS SEEN TO HAVE WELL PRICE/VALUE FOR MONEY OFFERS. GOOD POPULAR VALUE CUSTOMER RELIABLE SERVICE TELSTRA INTERNODE TELSTRA/ TPG OPTUS FOR MORE INFORMATION PLEASE CONTACT: IPSOS AUSTRALIA LEVEL 13, 168 WALKER STREET NORTH SYDNEY, NSW 2060 T: +612 9900 5100. F: +61 2 9954 0284 © IPSOS AUSTRALIA, 2013. EMMATM IS A TRADEMARK OF THE READERSHIP WORKS.