The Definitive Guide to Ecommerce Content Marketing

Pickaweb How To Guides PROUDLY PRESENTS NinjaOutreach Buzzstream Buyer's Guides THE DEFINITIVE GUIDE TO Product Videos ECOMMERCE CONTENT MARKETING Subscribe to email list Identify top blogs and bloggers in Unboxing Videos your niche Interact with community Is your content Drafted? Choose from the Case Studies NO Goals, hobbies, following interests Awareness Background & demographics Fictional Reviews/ User Generated Comment on new Consideration name Buzzsumo Alltop blog posts Common Decision Content (UGC) objectives START Gender NO Have you mapped Testimonials A BUYER'S JOURNEY? Biggest fears (Including Video) Add their blog to feedly Do you have a YES NO BUYER PERSONA? NO Promote their content on social media YES YES YES Do you have a list I want more links & more traffic I want more of INFLUENCERS? conversions Follow on social media Do you know which What are your CONTENT FRAMEWORK Photos or CONTENT GOALS? Images to use? NO 12 NO YES Do you have ESTABLISHED Infographic Do you have a RELATIONSHIPS CONTENT CALENDAR? Do you know which is the MOST with them? Data Visualization NO POPULAR CONTENT YES YES YES NO in your niche? * ahrefs NO Animated GIFS Choose from the How about now? following Font & Layout Is that better? Find most linked & shared content MOZ Identify industry events Paid promotion plan Video YES NO Seasonal slideshow Do you know which CONTENT events Launch date Is Your Content Presentation Choose from the VISUALLY APPEALING? following FRAMEWORK to use? List of content Where to ideas publish? You need to @ Definitive Guide List Based Expert Round NO start building Guest Post Awards Comparisons Infographics Content Up one ASAP Attention Topic, headline & outline Visuals Grabbing Headline @ Identify Target Keyword Format Outreach plan (@AWeber Are you building NO YES an EMAIL YES MailChimp Owner Draft date SUBSCRIBER list? Is your content Optimise Metatags Drafted? Constant Contact NO Keyword in Title & Headings Notify social media followers REPURPOSE Get staff to Are you using all or any of the following? your content share content Do you have a Keyword in URL SOCIAL SHARING SCHEDULE set up? Are you using PAID CHANNELS? Optimise Email your subscriber list Images PDF Sign Up Form PDF Version Pop Up Form Exit Intent Add related Survey keywords in Text SlideShare PDF Video Audio/ Infographic YES PodCast Content "Go-Live" to Influencers NO Link Internally to other Posts Include influencer NO Link externally to Authority Content suggestions Schedule Post YES On publish 2 Days after publish Ask for review Add Social Is your content optimised and comments Sharing Buttons for SEO & SHARING? Day after publish PPC Paid Social CoSchedule Reach out to Owned YES Check Mobile influencers Ready Check Load Include links Speed Next quarter, etc. Remarketing Have a coffee- Next month Next week to influencers Earned Which Content in content YOU'VE EARNED IT DISTRIBUTION CHANNELS?