The Decision Distillery Part I

THE DECISION DISTILLERY - part I A movie viewer's journey before the TV HOW PEOPLE ENDED UP WATCHING GONE WITH THE WIND IN THE 30s Tubes of Influential Sources External influences trigger the decision-making process NEWS friend's opinion film review movie trailers "water cooler" radio radio ad colleague's advice trailers at the movie theatre The Serendipity Funnel 80% The viewer starts to subconsciously gather information of U.S. HOUSEHOLDS had a RADIO in the late 30s INTEREST CHEMICAL REACTION ww "I want to know more about GWTW (Gone With The Wind)" The Awareness Repository hear about GWTW on the radio The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? see that GWTW is playing at the movie theatre read an article about GWTW NO INTEREST NOT talk to a friend who watched GWTW CHEMICAL REACTION INTERESTED IST DECISION POINT THE FIRE OF NO CURIOSITY VIEWING I WANT TO WATCH Τ! The Decision Reaction INTEREST LEVEL The viewer must make a decision for the distillation process to move forward possible possible movies friends 65% possible viewing times possible theatres of the U.S. POPULATION went to the cinema ONCE A WEEK in the 1930s GWTW CHOSEN AGREEMENT FOUND The Viewing Concoction Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $0.23 NO VIEWING PRICE of a TICKET to GWTW in 1939 New Tubes of Influence WATER COOLER EFFECT? After watching a great movie, the viewer now becomes an influencer When COLLEAGUES meet to discuss the MOVIES AND SHOWS they watched the night before "water cooler friends Nurun. www.nurun.com SOURCES - "Timeline 1930 -1939. The history of motion pictures." by The Picture Show Man - pictureshowman.com - "The Decline in Average Weekly Cinema Attendance: 1930-2000." by Michelle Pautz, Elon University. - "Screen source presents: U.S. movie theater facts." by Amug - amug.com "Water cooler effect" by Wikipedia - wikipedia.com THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WEBECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH. CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WE CREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THEPROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD... COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH GWTW LO 0 OO 00 IF THE OPPORTUNITY PRESENTS ITSELF friends ANOTHER MOVIE CHOSEN press THE DECISION DISTILLERY - part I A movie viewer's journey before the TV HOW PEOPLE ENDED UP WATCHING GONE WITH THE WIND IN THE 30s Tubes of Influential Sources External influences trigger the decision-making process NEWS friend's opinion film review movie trailers "water cooler" radio radio ad colleague's advice trailers at the movie theatre The Serendipity Funnel 80% The viewer starts to subconsciously gather information of U.S. HOUSEHOLDS had a RADIO in the late 30s INTEREST CHEMICAL REACTION ww "I want to know more about GWTW (Gone With The Wind)" The Awareness Repository hear about GWTW on the radio The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? see that GWTW is playing at the movie theatre read an article about GWTW NO INTEREST NOT talk to a friend who watched GWTW CHEMICAL REACTION INTERESTED IST DECISION POINT THE FIRE OF NO CURIOSITY VIEWING I WANT TO WATCH Τ! The Decision Reaction INTEREST LEVEL The viewer must make a decision for the distillation process to move forward possible possible movies friends 65% possible viewing times possible theatres of the U.S. POPULATION went to the cinema ONCE A WEEK in the 1930s GWTW CHOSEN AGREEMENT FOUND The Viewing Concoction Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $0.23 NO VIEWING PRICE of a TICKET to GWTW in 1939 New Tubes of Influence WATER COOLER EFFECT? After watching a great movie, the viewer now becomes an influencer When COLLEAGUES meet to discuss the MOVIES AND SHOWS they watched the night before "water cooler friends Nurun. www.nurun.com SOURCES - "Timeline 1930 -1939. The history of motion pictures." by The Picture Show Man - pictureshowman.com - "The Decline in Average Weekly Cinema Attendance: 1930-2000." by Michelle Pautz, Elon University. - "Screen source presents: U.S. movie theater facts." by Amug - amug.com "Water cooler effect" by Wikipedia - wikipedia.com THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WEBECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH. CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WE CREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THEPROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD... COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH GWTW LO 0 OO 00 IF THE OPPORTUNITY PRESENTS ITSELF friends ANOTHER MOVIE CHOSEN press