Data Privacy:The Great Bi Partisan Issue

DATA PRIVACY The Great Bi-Partisan Issue In June 2013, the NSA's Global Monitoring System was exposed to public scrutiny. my in 8+ NSA The widespread public backlash against government data collection practices prompted uSamp, the technology leader in sample and insights solutions, to survey 1000 voters across the political and demographic spectrum to better understand their opinions on this issue. 1000 VOTERS THE SURVEY FINDINGS U.S. citizens from all political persuasions agree that data-monitoring activities are a real concern that will impact how they vote in future elections. WE WANT PRIVACY STOP WATCHING US STOP SURVEILLANCE The Level of Concern 48% 44% 8% Respondents consider it a major concern Respondents consider it a minor concern Respondents do not consider it a concern 90% 94% 93% Democrats cite this issue Republicans cite this issue as a concern Independents cite this issue as a concern as a concern The Impact on Voting 30% 63% Respondents say it will probably influence how they vote 33% Respondents say it will influence how they vote in the future Respondents say it will definitely influence how they vote 60% 71% 64% Democrats say it will influence how they vote in the future Republicans say it will influence how they vote in the future Independents say it will influence how they vote in the future WHAT IF A CONSTITUTIONAL AMENDMENTONDATA PRIVACY WEREPROPOSED? CONSTITUTION Freedom Freedom o Right to P Support for Proposed Amendment 36% 82% Respondents would probably support an amendment protecting data privacy 46% Respondents would support an amendment protecting data privacy Respondents would absolutely support an amendment protecting data privacy 84% 82% 82% DE Democrats would support an amendment protecting data privacy Republicans would support an amendment protecting data privacy Independents would support an amendment protecting data privacy Data Privacy Vs Pred Other Constitutional Rights Democrats, Republicans, and Independents ranked a proposed Right to Privacy Republicans ranked the Right to Privacy above the Right to Keep & Bear Arms. Freedom of Speech Right to Privacy + Freedom of Religion third behind Right to Bear Arms Right to Privacy - Freedom of Speech & Freedom of Religion. WHAT DO AMERICANS WANT IN AN AMENDMENT? These statements for a new data privacy amendment were ranked in the top three by respondents 48% 41% 34% the right to keep personal information private the right to privacy, including in the context of digital communication the right to data privacy, including prohibition of government agencies from general or 'blanket' data monitoring or capture uSamp is the leading technology and insights provider offering automation, mobile, and global solutions for marketers. Boasting a panel of 12 million highly responsive and diverse respondents worldwide, uSamp has gathered over a billion data points of actionable insights for market research agencies and companies around the globe. Based in Los Angeles, with five offices in the United States, Europe, and Asia, uSamp has been recognized in Inc.'s 50015000 exclusive ranking of the nation's fastest-growing private companies. For more information, visit www.usamp.com. uSamp www.usamp.com г