The Data Mining Business and How You're Free When You Die (in Some Locations)

THE DATA FREE MINING AND HOW YOURE YOU DIe WHEN {in SOME LOCATIONS} BUSINESS THE INS AND OUTS OF THE DATA MINE SHAFT ESTIMATED GROWTH FROM $31BILLION TO $106BILLION BUSINESS BY 2016 DATA BROKERS AC лсхюм CORP. A "DATABASE MARKETING" CORPORATION 23,000 SERVERS IN CONWAY, ARKANSAS HOLDS 1,500 DATA POINTS ON 500 MILLION CONWAY ONLINECONSUMERS WORLDWIDE • REVIEWS 50 TRILLION DATA "IRANSACTIONS" YEARLY CONSUMER RANKINGS 70 PERSONICX CATEGORIZES CONSUMERS INTO: CLUSTERS YOU AREN'T A NUMBER, YOU'RE A PITHY PHRASE 21 LIFE STAGES SAMPLE CLUSTERS • EARLY PARENTS • PENNYWISE MORTGAGEES • SKYBOXES E SUBURBANS • COMMUNITY SINGLES • FIRST DIGS • HUMBLE HOMES • DOWNTOWN DWELLERS • PENNYWISE PROPRIETORS • RESILIENT RENTERS • LAVISH LIFESTYLES • COLLEGIATE CROWD • SHOOTING STARS • SOLID SINGLE PARENTS . YOUNG WORKBOOTS • HARD CHARGERS • APPLE PIE FAMILIES • ROLLING STONES • DYNAMIC DUOS • MIDTOWN MINIVANNERS • THE GREAT OUTDOORS • MARRIED SOPHISTICATES . SAVVY SINGLES • FARMLAND FAMILIES • RURAL RETIREMENT • KIDS E CLOUT • TOTS E TOYS • CHILDREN FIRST • COUNTRY SINGLE • STILL TRUCKIN • CAREER BUILDING • FUN E GAMES • SITTING PRETTY SPOUSES E HOUSES • COUNTRY COMFORT . MID AMERICANA • FULL STEAMING • OUTWARD BOUND • SOCCER E SUVS • METRO MIX • PLATINUM OLDIES • TRUCKIN' STYLIN CITY MIXERS • URBAN TENANTS • CLUBS E CAUSES • HOME COKING . SOLO AND STABLE . ESTABLISHED ELITE • SUBURBAN SENIORS • FIRST MORTGAGE • MODEST WAGES • CORPORATE CLOUT • RAISIN' GRANDKIDS • RESOLUTE RENTERS • RURAL PARENTS • CAREER-CENTERED SINGLES • DEVOTED DUOS • MOBILE MIXERS • METRO PARENTS • COUNTRY WAYS . FAMILY MATTERS • CARTOONS ¢ CARPOOLS • CLUSTER 62 KIDS E RENT • RURAL ROVERS • ACRED COUPLES • RURAL EVERLASTING • SUMMIT ESTATES • WORK E CAUSES • THRIFTY ELDERS • URBAN SCRAMBLE . TIMELESS ELDERS АП RANKING AVERAGE CONSUMER MIGHT İNCLUDE: KIDS INCOME BRACKET CLUSTER GROUP AGE URBANICITY MARITAL STATUS NET WORTH HOME OWNERSHIP RECENT PURCHASES AND A RANK FOR EACH CATEGORY COMPANIES LIKE THIS HAVE BEEN AROUND FOR DECADES, ORIGINALLY JUDGING CONSUMER POTENTIAL BY WHETHER THEY FILLED OUT FORMS WITH PENS OR PENCILS, OR WHETHER THEY HAD MIDDLE NAMES. (PEN-USING, MIDDLE-NAME-HAVING INDIVIDUALS WERE SAFER BETS) FINDER'S FEE: COMPOUNDING RESULTS ONCE A COMPANY BUYS CONSUMER POTENTIAL $8 FOR INSURANCE PROSPECT $35 FOR FINANCE LEAD $75 FOR MORTGAGE PROSPECT RANKINGS THEY RETURN SUCCESS RATES AND PURCHASE HISTORY TO THE CONSUMER RANKING COMPANY, INCREASING VARIABLES PER CONSUMER. AD-TRACKING PLATFORMS rubicon AN AD-TRACKING AND MARKETPLACE COMPANY SELLS MORE ADS THAN Google 97%. OF U.S. INTERNET USERS INTERACT WITH PERSONALLY CHOSEN RUBICON ADS EVERY MONTH. CONSUMER RANKING: COOKIES: ADVERTISEMENTS FOR SUBPRIME LOANS, DIGITAL PACKETS OF INFORMATION VOCATIONAL SCHOOLS, AND PAYDAY RECORDING: • WHAT YOU DO ONLINE • WHAT YOU CLICK • WHERE YOU VISIT. LOANS OR, REGULAR BANKS, REGULAR COLLEGES, AND LUXURY GOODS. rubicon 2470 C0OKIES SET ON TOP 100 SITES %3D Obluekai 2562 C0OKIES SET ON TOP 100 SITES (LEADER IN FIELD) COLLECTIONS SURGED 400% THIS YEAR (FROM 10 TO 50 COLLECTIONS OF DATA PER PAGE) SAMPLE PRICES MORE TARGETED RESULTS facebook. appnexus FACEBOOK EXCHANGE APPNEXUS EXCHAN GE $37.50 $1.35 PER ADVERTISING "LOT" PER ADVERTISING "LOT" MORE CONSUMER DATA FOR WHEN YOU FIT THE PROPER MORE TARGETED REACH DEMOGRAPHIC YOU SEE THE AD MOST TRACKE0 SITES (SITE TRACKERS): Dictionary.com DICTIONARY.COM -234 MSN.COM-207 Merriam- Webster AAnswers.com ANSWERS.COM-120 MERRIAM-WEBSTER.COM -131 comcast WikiAnswers COMCAST.NET-151 WIKI-ANSWERS-72 careerbuilder Nk msnbc CAREERBUILDER.COM-118 MSNBC-117 photobucket verizonwireless PHOTOBUCKET.COM-127 VERIZONWIRELESS.COM-90 NATIONAL SECURITY PATRIOT ACT АПО FISA AMenOmenTS ACT {FAA} OF 2008 ALLOW SUSPICION-LESS "DRAGNET" SEIZURE OF PERSONAL DATA ON CLOUD AND ELSEWHERE SECTION 215 [OF PATRIOT ACT) REQUIRES ANY PERSON OR ENTITY TO TURN OVER "ANY TANGIBLE THINGS" TO THE FBI IF THEY ARE RELATED TO AN INVESTIGA- TION INTO "CLANDESTINE INTELLIGENCE OPERATIONS 'OR! INTERNATIONAL TERRORISMII ORDERS ACQUIRED THROUGH SECRET COURT. PERSONAL DATA IS INCLUDED IN "ANY TANGIBLE THINGS'I: FACEBOOK MESSAGES GMAIL OOCUMENTS EMAIL m esSAGEs GMail AD-HOC SOLUTIONS HOW we'RE TRAPPED in A DATA Mine tuNneL COLLAPSE "DO-NOT-TRACK" REQUESTS MANY WEBSITE FEATURES ARE BY THE TECH SAVVY DISABLE COOKIES UNAVAILABLE IF YOU DISABLE COOKIES THEY ARE ROUTINELY IGNORED BY SOME ESCAPE THROUGH THE I"RIGHT TO BE FORGOITEN" facebook. IN A DAY IN WHICH WE SPEND MUCH OF OUR LIVES ONLINE, WHAT HAPPENS WHEN WE Google DIE? AND "THEY CONFUSE CONSUMERS" 380 MILLION OF THE EU'S 500 MILLION CONSUMERS USE THE INTERNET. IN THE LAST THREE MONTHS 200 MILLION USED THE INTERNET FOR SOCIAL MEDIA. 52% BANKED ONLINE 197.6 MILLION 80% LOOKED UP GOODS AND SERVICES 304 MILLION BASED ON EU CRUDE DEATH RATE OVER 3 MONTHS 997,500 DIED THAT MEANS, ON AVERAGE 498,750 SOCIAL MEDIA USERS 518,700 ONLINE BANKERS 798,000 LOOKING UP G0ODS AND SERVICES ARE DECEASED (IN THE LAST THREE MONTHS ) THAT'S A LOT OF INFORMATION LEFT ONLINE. THE "RIGHT TO BE FORGOTTEN" PERSONAL DATA IS THE CURRENCY OF THE DIGITAL ECONOMY: VIVIANE REDDING, JUSTICE COMMISSIONER OF THE EU PROTECTS “PERSONAL DATA [PEOPLE] HAVE GIVEN OUT THEMSELVES" AND AFFORDS A “RIGHT TO "ERASURE" OF ONLINE ACCOUNTS. • IF YOU POST A PICTURE, • AND SOMEONE RE-POSTS IT, •YOU HAVE THE RIGHT TO CALL FOR ITS DELETION. THE EU MAY OPT OUT OF ITS SAFE HARBOR AGREEMENT FORCING U.S. COMPANIES DOING BUSINESS IN THE EU TO COMPLY. BUT, THE RIGHT TO BE FORGOTTEN COVERS´ONLY A SMALL PERCENT OF INTERNET USERS, MANY OF WHOM HAVE ALREADY DIED. CITATIONS: HTTP://WWW.MCCLATCHYDC.COM/2012/04/03/144021/COMPANIES-TAKE-ON-THE-BUSINESS.HTML HTTP://GIGAOM.COM/2012/11/20/WHY-BIG-DATA-COULD-SINK-EUROPES-RIGHT-TO-BE-FORGOTTEN/ HTTP://WWW.DEMOCRATICMEDIA.ORG/ HITP://WwW.FORBES.COM/SITES/MICHAEL VENABLES/2013/03/08/THE-ECS-RIGHT-TO-BE-FORGOTTEN-PROPOSAL-IN-THE-U-S/ HTTP://WWW.GUARDIAN.CO.UK/TECHNOLOGY/2013/APR/12/G0OGLE-INACTIVE-ACCOUNT-MANAGER-DIGITAL-DEATH HTTP://WWW.INDEXMUNDI.COM/EUROPEAN_UNION/DEATH_RATE.HTML HTTP://WWw.STANFORDLAWREVIEW.ORG/ONLINE/PRIVACY-PARADOX/RIGHT-TO-BE-FORGOTTEN HITP://WwW.ECONOMIST.COM/NODE/21543489 HTTP://WWW.NYTIMES.COM/2012/12/09/BUUSINESS/COMPANY-ENVISIONS-VAULTS-FOR-PERSONAL-DATA.HIML?PAGEWANTED=ALLE_R=0 HITP://REFERENCE.MAPINFO.COM/SOFTWARE/ANYSITE_SEGMENTATION/ENGLISH/2_0_1/PERSONICX_BINDER.PDF HTTP://WWW.NYTIMES.COM/2012/08/19/BUUSINESS/ELECTRONIC-SCORES-RANK-CONSUMERS-BY-POTENTIAL-VALUE.HIML?PAGEWANTED=2 HTTP://Www.CENTERFORDIGITALDEMOCRACY.ORG/SITES/DEFAULT/FILES/US%20SURVEILLANCE%20-LAW%200NE%20PAGER.PDF HITP://WWW.LAW.BERKELEY.EDU/PRIVACYCENSUS.HTM HITPS://Www.FACEBOOK-STUDIO.COM/FBASSETS/RESOURCE/66/FACEBOOKEXCHANGE20120913 HITP://BLOGS.wSJ.COM/WIK/ HASTERSİNIT ABE