Data Lovers vs. Data Haters

Data Lovers vs. Data Haters 8.1% Top reasons Data Lovers vs. Data Haters across the globe of participants were Data Haters our #datalovers love data FRANCE 91.9% 7% "Allows for easy comparison of information between sources" 100% NORWAY 50% Data Lovers 50% Data Haters Data Lovers 29% "Equips me to make informed decisions" of participants were Data Lovers UK 47% "Gives me the power of knowledge" 87% Data Lovers 13% Data Haters Data Lovers vs. Data Haters USA 18% GERMANY "Helps me to identify areas of opportunity" 83% Data Lovers 17% Data Haters 89% Data Lovers 11% Data Haters Participants' gender Top reasons our #datahaters hate data 75% ITALY 100% 42% "Because it is confusing" Data Lovers of participants SPAIN 67% Data Lovers 33% Data Haters were male 11% "I don't know how to analyse it for optimum effect" INDIA 25% of 32% "I hate numbers and statistics" 93% Data Lovers 7% Data Haters 11% "It takes too much time out of my day" participants were female "Informed decisions are better than uninformed decisions" Data Lover Data Lovers vs. Data Haters by industry Consumer Higher education products Insurance Oil and Telecoms Utilities Prof. services sector Public Life science Aerospace Chemicals 100% Financial High Tech 100% InfoTech 100% gas 100% Transport 100% Media Retail Wholesale 92.3% 100% 100% Health 91.4% Hospitality 100% 100% 100% 95.1% 100% 100% 100% care 88.2% 80% 66.7% 75% Mining 66.7% Banking NEWS 50% 50% 33.3% NEWS 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% €¥ 4.9% 7.7% 8.6% 11.8% 50% 25% 20% 33.3% 33.3% 50% 66.7% 100% "I feel that focusing on numbers and statistics creates tunnel vision. Understanding the big picture is more important looking at qualitative rather than quantitative appreciating the richness of particular circumstance." Data Hater Data Lovers vs. Data Haters by job function IT HR f00% 25% of people Operations of people from Portugal who work in IT are Data Lovers from India who 40% work in IT are Data Haters of people from Spain who work in HR are 100% Data Haters of people from Italy and Germany who work in Operations are Data Lovers 100% of people from the UK who work in HR are Data Lovers Data Lovers vs. Data Haters Finance IT / Developer People who work in Finance are all 100% Data Lovers of people who work as an IT ..except in Norway where they are all Data Haters. Professional / Developer are Data Lovers Sales Marketing 40% of people from the UK who work in Sales are Data Haters 87.5% of Americans who work in Marketing are Data Lovers 25% compared to 66% from Germany of people from the UK who work in Marketing are Data Haters "I love the way data can provide new information on things we thought we already knew. If knowledge is power then those that understand and can interpret data will be most powerful." Data Lover SAP www.lovehatedata.com