Data Flow

DATA FLOW A WORLD DRIVEN BY DATA AND DATA DRIVING THE WORLD 40 DATA WILL REACH 40 ZETTABYTES BY 2020 30 (40,000,000,000,000,000,000,000 BYTES] 20 10 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 90% 44x 570+ .OF THE WORLD'S DATA WAS CREATED GREATER DATA PRODUCTION NEW WEBSITES ARE CREATED IN JUST THE PAST TWO YEARS IN 2020 THAN IN 2009 EVERY MINUTE OF THE DAY WHERE IS DATA FOUND? SENSORS RELAY A RANGE OF INFORMATION ON ANYTHING FROM VITAL SIGNS TO CONTENTS OF YOUR FRIDGE TO MANUFACTURING PROCESSES SENSORS SOCIAL MEDIA IN-PERSON PAYMENTS CROWD SOURCING МОBLE BEHAVIORS GPS CHIPS SURVEYS MAPPING GEOSPATIAL DATA WIRELESS THE WEB COMMERCIAL DATABASES WHAT KIND OF DATA iS OUT THERE? STRUCTURED UNSTRUCTURED DEFINITION: DESCRIBES DATA THAT DOES DEFINITION: DESCRIBES DATA THAT RESIDES IN FIXED FIELDS WITHIN A RECORD OF FILE NOT RESIDE IN FIXED LOCATIONS AND GENERALLY REFERS TO FREE-FORM TEXT STATISTIC: 20% OF ORGANIZATIONAL DATA IS STRUCTURED STATISTIC: 80% OF ORGANIZATIONAL DATA IS UNSTRUCTURED EXAMPLES: SPREADSHEETS, XML FILES, RELATIONAL DATABASES EXAMPLES: BLOGS, EMAILS, VIDEOS, WHAT CAN THE DATA BE? DEMOGRAPHIC DESCRIPTIVE • AGE HEALTH/FITNESS INFO • • GENDER MEDICAL RECORDS • • ETHNICITY LOCATION • SENTIMENT BEHAVIORAL • OPINIONS WEBSITES VISITED • ATTITUDES APPLICATION USAGE • DESIRABILITY FINANCIAL TRANSACTIONS • HOW IS DATA PROCESSED? 0101 RESULTS USER ENGAGES DATA COLLECTION PROCESS PRIVACY CONCERNS FOR USER DECIDE/ PERSONALIZE DATA COLLECTION 3 DATA ANALYSIS DATA ORGANIZATION HOW DO WE BENEFIT FROM DATA? CONTINUED USE OF DATA WITH CONSUMER'S PERMISSION USE OF USE OF USE OF TRANSFER DATA USE OF DATA INDIVIDUAL DATA ANONYMIZED DATA COLLECTIVE DATA BETWEEN PARTIES TO IMPROVE APP CONSUMER BENEFITS CONSUMER BENEFITS CONSUMER BENEFITS NEW TOOLS ARE CREATED BASED SERVICE IS CONSUMER CONSUMER CONTINUOUSLY INNOVATIVE USER NOVEL SERVICES ARE RECEIVES BENEFITS FROM ON PATTERNS AND TRENDS INTERFACES ARE CREATED FROM BEING IMPROVED CONSTANTLY BEING PERSONALIZED UPDATED AND CREATED FOR FROM DATA BEING TRANSFERRED BETWEEN COMMERCIAL APPS AND TARGETED IMPROVED MAPS DISCOVERED IN MEASURING CONSUMERS TO USE OFFERS WHEN WHEN LOCATION THE ANALYSIS APP USAGE IN EVERYDAY LIFE SHOPPING DATA IS GATHERED OF DATA ONLINE SOURCES: IDC/EMC 2011 Digital Universe Study, 2010| Data rEvolution Report, 2011 CSC's Leading Edge Forum | Big Data: Seizing opportunities, preserving values, The White House, 2014| Kapow Software | School of Data | Oracle | www-01.ibm.com/software/data/bigdata/ what-is-big-data.html |mushroomnetworks.com/infographics/landscape-of-big-data pcmag.com/encyclopedia/term/52162/structured-data) smartdatacollective.com/ michelenemschoff/206391/quick-guide-structured-and-unstructured-data) pcmag.com/encyclopedia/term/53486/unstructured-data) ibm.com/smarterplanet /us/en/business_analytics/article/it_business_intelligence.html) Application Developers Alliance DATA, ANALYTICS AND SECURITY WORKING GROUP