The Data Behind the ALS Ice Bucket Challenge

The Data Behind the Ice Bucket Challenge DONATIONS TO ALS ASSOCIATION (MILLIONS) 100.9 98.2 The Ice Bucket Challenge has been a peer-to-peer fundraising phenomenon. In the month of August, donations to the ALS Association were nearly 35 times higher than during the same period last year. 94.3 88.5 79.7 2014 Cumulative Donations Daily Donations 70.2 62.5 53.3 41.8 31.5 22.9 15.6 13.3 11.4 9.5 7.6 10.3 11.5 8.6 9.5 9.2 7.7 8.8 5.7 7.3 5.8 3.9 2.7 17 19 1.9 1.9 1.9 2.3 27 13 Aug 12 14 15 16 17 18 19 20 21 22 23 24 25 26 28 29 Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug Aug AVERAGE DONATION As the chart above shows, though, daily donations are cooling off. And per the chart below, average new donations have slowed from a high of $101 down to $29. (DOLLARS) Average New Donation 101 Average Donation Over Life of Campaign 92 77 Note: donor data is unavailable after 57 53 52 51 54 57 54 51 51 50 49 48 52 47 47 45 August 27th. 49 49 52 48 48 50 46 47 32 44 24 29 Plenty Source philanthropy.com/article/Chart-Gifts-From-Ice-Bucket/148457 alsa.org/news/media/press-releases/ice-bucket-challenge-082714.html