CustomMade.com 2012 State of the Union

CUSTOM (E) MADE STATE OF THE UNION OUR MAKERS $4m MAKERS BY REGION 559 MIDWEST 954 TOP 5 $3m 984 WEST NORTHEAST $2m PROJECTS 836 SOUTH ENGAGEMENT RING $1m PENDANT DESK CUTTING BOARD DINING TABLE TOP 5 MAKERS CUMULATIVE MAKER EARNINGS Dan Adelman Chris & Alix Paul Bierker Ron Corl Kerry Phipps Leather 61 Jobs Woodworking Jewelry 64 Jobs Jewelry Furniture 57 Jobs 142 Jobs 28 Jobs OUR CUSTOMERS 17.3M NET PROMOTER SCORE 65% PAGE VIEWS FIRST TIME CUSTOM BUYERS 80% 4.3M WOULD BUY CUSTOM AGAIN 98% VISITORS TOP REASON TO CONSIDER CUSTOM "SPECIFIC AESTHETICS, DIMENSIONS OR MATERIALS" $3M JOBS POSTED PER MONTH TOP 5 LOCATIONS FOR CONSUMERS BOSTON - NY - CHICAGO - LA - ATLANTA OUR FANS NOV f 77,717 TOTAL LIKES 1,549 LIKES PER POST JAN 102,000 VIEWS MAKER I FEATURETTES LAURA FRIEDMAN 10,750 TIM SWAY 9,386 MARV BELOFF 6,492 LYNNE MEADE 5,108 PAUL BIEKER 4,865 You Tube MATHAN DEYESSO 4,651 ELIZABETH COHEN 1,096 TOP PIN 94.9M IMPRESSIONS THE LARGE STORAGE BENCH-BED BY MEISTERBUILDERS, INC. OUR COMPANY OFFICE NOV 2012 32 EMPLOYEES / 3 DOGS 9,020 ft NOV 2011 4,440 ft2 1 CUSTOM SUCCESSFUL PROPOSAL W/ TOP 5 НАРPY HOUR Harpoon Cider Pabst Blue Ribbon TOP 3 TEAM LUNCHES ENGAGEMENT CUSTOM Shipyard Pumpkin RING Sam Adams Octoberfest BBQ Shawarma ENGAGEMENT RING PURCHASED BEVERAGES Gin and Tonic Indian