Customers Embrace Mobile Couponing

CUSTOMERS EMBRACE MOBILE COUPONING U.S. ADULT MOBILE COUPON USERS % of adult mobile phone users 16.5% 13.5% 9.5% 6.5% 2010 2011 2012 2013 Estimoted 356 milion Estimated 28.7 milion GENERAL COUPONING STATS % OF TOTAL USERS ONLINE % OF TOTAL MOBILE 47% in 2011 48% in 2012 49% in 2013 9.5% In 2011 13.5% in 2012 16.5% in 2013 WILL USE COUPONS WILL USE COUPONS MOBILE COUPON USAGE INCREASING 10% 20% MOBILE COUPON USERS WILL of ALL mobile phone users redeem coupons of smartphone users redeem mobile coupons 2x GROW 16.5% by 2013 30% by 2013 from 19.8 to 35.6 million between 2011 and 2013 "A strong offer will work in any space and mobile even more so, because it can be relevant when a consumer may actually be ready to make a purchase" Nancy Cook, Vice President of New Media Business Development at Valpak PREFERRED METHOD OF RECEIVING MOBILE COUPONS ACCORDING TO U.S. MOBILE PHONE OWNERS Get them in exchange for checking in Scan QR code receive Sent via text message Find them using an app - Sent via email on mobile Text to receive them while at store USERS RESPOND TO COUPONS DELIVERED BY 2D BARCODE MORE THAN SMS MOBILE COUPON 53% USERS ARE 3x more likely to scan a 2D barcode for a coupon than respond to an SMS text 16% CONSUMERS USE LOCATION BASED SERVICES TO IDENTIFY COUPONS (totals based on % of respondents) 19% 58% 33% US Japan ADULT MOBILE COUPON USERS (Estimated 2013) "As more people adapt and are comfortable with scanning off their phones, you'll have more companies starting to tie mobile coupons into their loyalty programs and gift carding. I see this as a growing trend." 35.6 MILLION 33.7 MILLION Chris Hershberger, Manager of Marketing Technology Michaels Stores Adult smartphone mobile coupon users Adult mobile coupon users Microsoft tag Visit us at tag.microsoft.com to learn more %24 %24