Click me
Transcribed

Customer retention in the era of Facebook

ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING 2$ 24 35 61 $24 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment 1000 ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5" PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40* 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 QUES )? How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AlIFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011). Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting acking proof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING $ 24 35 61 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 5 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5 % % PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40% 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 590 QUES How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AllFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011), Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting Lacking p oof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING $ 24 35 61 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 5 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5 % % PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40% 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 590 QUES How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AllFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011), Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting Lacking p oof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING $ 24 35 61 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 5 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5 % % PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40% 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 590 QUES How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AllFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011), Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting Lacking p oof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING $ 24 35 61 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 5 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5 % % PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40% 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 590 QUES How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AllFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011), Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting Lacking p oof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING $ 24 35 61 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 5 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5 % % PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40% 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 590 QUES How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AllFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011), Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting Lacking p oof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency ONLINEMARKETING FROM ACQUISITION TO RETENTION THE EXPENSES FOR SEM* ARE RISING $ 24 35 61 2008 2011 2016 45% 75% *Search Engine Marketing ACQUISITION COSTS ARE RISING, PROFITABILITY DECLINES 2010 +23 10 ACQUISITION COSTS ROI (INDEXED) 2011 *Retum on investment ALTERNATIVE: CUSTOMER RETENTION VIA NEWSLETTER? 2000 RECEIVED 300 OPENED 67. CLICKED LINK 666:1 PURCHASES FACEBOOK: A PROMISING CUSTOMER RETENTION CHANNEL 20 487% 15 10 5 WORLD 750 812 MIL. 2009 2011 f 17,8 MIL. 20 MIL. USER DISTRIBUTION 13+ 18+ 25+ 35+ 55+ PROPORTION OF FACEBOOK USERS 17* 28* 26* 24* 5 % % PROPORTION WITH >1h FACEBOOK-USE/ DAY 10 40% 43% 73% 61% FACEBOOK AS TOOL FOR ONLINE BUSINESSES MAIN REASONS FOR DISSATISFACTION 54 53 49 45 410 590 QUES How can we turn facebook into a customer retention and acquisition tool and how can we monetize social media? AllFacebook (2011). Contact Lab (2010), Crowd Science (2009). Atenta (2011), Emarketer (2011)., GMI (2011). Mailchimp (2011), Magnaglobal (2011), Social Media Examiner (2011), TNS Infratest (2008) copyright bonusbox 2011 / www.bonusbox.me Lack of targeting Lacking p oof of advertising impact -Unsatisfactory controlling mechanisms Low cost efficiency

Customer retention in the era of Facebook

shared by bonusbox on Oct 21
824 views
4 share
0 comments
How online marketing is changing.

Publisher

bonusbox

Designer

Ben Mueller

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size