Curves Take Command: The Plus Size Revolution
CURVES TAKE COMMANDR THE PLUS-SIZE REVOLUTION Plus-size women represent nearly 67% $16 of the apparel-purchasing population are plus-size billion women. of retail revenue. 12 14 From 2005-2011, the average dress size in America has grown from 12 to 14. SIZES, THEY ARE A-CHANGIN' 2013 2010 2011 2012 Fashion Week Eden Miller became the France's first First plus size-only runway show during New York Fall Fashion Week first designer to show a plus-size label at New York Fashion Week plus-size fall fashion week takes place in Paris Mod Cloth Surveyed over 5,000 U.S. women of mixed sizes, ages 15-65 50% U.S. women who primarily wear plus sizes are twice as likely as those who don't to More U.S. women wear Women sizes 16 and of U.S. women wear a mix of standard and size 16 than size 2 and 0 above buy more than 50% of their clothing combined. plus sizes. shop online daily. online. THE PUSH FOR PLUS-SIZED ACCEPTANCE Industry survey from PLUS Model Magazine: 92.9% of plus-size women notice the size of the model in: 91.4% -94.8% say size 6, 8 or 10 model should not prefer to see plus-size models larger than a size 12 in campaigns, advertisements and magazines. Advertisements Sm Online be considered a 08 "plus-size model W Campaign pictures O Catalog 64.4% 95.8% said the size of ike to see plus-size companies use models more representative of their customers. Shopping in-store TV the model affects how they shop. PLUS-SIZED CONFIDENCE 2013 Just My Size Industry Survey of Plus Size Women on Confidence and Style: 323 80% 61% "I'm more comfortable of respondents with myself today than five years ago." said that their clothes fit who 54% they are as "I'm more fashionable today than five years ago." a person. 51% -16% look for fashion inspiration from plus-size fashion websites and blogs. look for inspiration from fashion magazines. Curves are here to stay, the plus-sized revolution has begun! SOURCES www.wwd.com • www.surveymonkey.com • www.globenewswire.com • www.huffingtonpost.com • www.modcloth.com alight
Curves Take Command: The Plus Size Revolution
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