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Curves Take Command: The Plus Size Revolution
The plus-size fashion industry may have faced some strict criticism in the past, however, curvy models are beginning to take over the fashion world. http://www.alight.com/ has created an infographic e... ntitled “Curves Take Command: The Plus Size Revolution Infographic” detailing how plus-size women are taking back fashion. It’s a fact. Plus-size shoppers represent over 2/3 of the purchasing population. This means that plus-size women generate $16 billion in retail revenue every year. In the past six years, the average dress size has grown from 12-14, and fashion labels have noticed. In the fall of 2013, France’s first plus-size fall fashion week took place. In a recent survey from “Plus Model Magazine”, 94.8 percent of respondents said that a size 6,8, or 10 model should not be considered a plus size model. Additionally, 91.4 percent preferred seeing plus-size models larger than a size 12 in campaigns, advertisements, and magazines. “Mod Cloth” just completed a 5,000 woman survey, and the results are surprising. 50 percent of women wear a mix of standard and plus sizes, more U.S. women wear a size 16 than a size zero or two combined. U.S. women who typically wear plus sizes are twice as likely to shop online on a daily basis than their non-plus size counterparts. This infographic also covers the most recent results from the “Just My Size” survey. Curves are back in, and they’re here to stay. Feel free to like, comment, and share this infographic from http://www.alight.com/ entitled “Curves Take Command: The Plus Size Revolution Infographic”.
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