Curated Social Media Wisdom From Top Enterprise Experts

S ReferralCandy PRESENTS SOCIAL MEDIA WISDOM [FROM TOP ENTERPRISE EXPERTS BEFORE ANYTHING ELSE. ESTABLISH YOUR SOCIAL MEDIA PRESENCE Having a Twitter account today is like having a Web page 10 years ago. LAUREN TEAGUE SOCIAL MEDIA MANAGER, PGA TOUR You Tube A NON-NEGOTIABLE KNOW THYSELF UNDERSTAND YOUR BUSINESS IN AND OUT APPROACH: BE PURPOSEFUL YOUR BUSINESS Ignorance is not bliss. Know your business in and out, top to bottom. Investigate pain points and never stop asking 'why? Think strategically and act with purpose. Ask 'what does this do for my business? VANESSA SAIN-DIEGUEZ DIRECTOR, SOCIAL MEDIA PLANNING AND INTEGRATION, HILTON WORLDWIDE KATIE MORSE SOCIAL MARKETING MANAGER, BILLBOARD STAY TRUE TO YOUR BRAND Keep things simple. You can't be all things to all people, but you can have a real impact where it matters if you stay true to your brand. PAUL HASKELL FOUNDER, PAUL HASKELL MARKETING CONSULTING 2 KNOW THY AUDIENCE UNDERSTAND WHY PEOPLE SHARE, AND WHAT MAKES THEM TICK EBLUEMAN Get to the heart of WHY people are sharing, regardless of the social platform you're on. The mediums may change, but I don't think people change all that much. E-cubed: Explore, Educate, Experiment with social channels. Also, understand your customer, what makes them tick and then deliver valuable/relevant content to them. They will reward you with loyalty, brand advocacy and purchase in return. KATIE RICHMAN DIRECTOR OF SOCIAL MEDIA STRATEGY AND SOCIAL PRODUCTS, ESPNW & X GAMES BRAD WALTERS DIRECTOR OF SOCIAL MEDIA AND EMERGING PLATFORMS, LOWE'S HOME IMPROVEMENT 3 TALK TO THEM, AND LISTEN TALK TO EVERYONE HELLO FRIENDS! Don't pick and choose Talk to everybody. JOE STUPP SOCIAL MEDIA MANAGER, CHIPOTLE LISTEN, LISTEN, LISTEN. Recognize social media is a community: try to be a part of it, not the center of it. Key is Never underestimate the Do not think of social media as the savior for your power of your fans. They're your biggest advocates, but also your strongest critics. Speak to them regularly-but more importantly, listen. business. It is not a magic bullet. It is, however, the listen, listen, listen. absolute best way to talk to people. And, more importantly. listen to people. FRANK ELIASON TONY CLARK DIRECTOR OF COMMUNICATIONS, CEDAR POINT AMUSEMENT PARK DIRECTOR OF GLOBAL SOCIAL MEDIA, CITI JODI GERSH DIRECTOR, SOCIAL MEDIA AND ENGAGEMENT, GANNETT 1 GET THE RIGHT THINGS RIGHT GET BETTER AT ORGANIC BEFORE GOING FOR PAID SPONSORED TWEET Develop a strong. organic / owned voice in each social channel before supporting it with paid. 1M RETWEETS 2M FAVES MICHELE MARTINEZ WINGATE SOCIAL MEDIA MANAGER, AMERICAN FAMILY INSURANCE ORGANIC PAID 5 BE USEFUL VANITY = BEING USELESS BUY OUR PRODUCTS! You cannot be vain in this biz It's not about what you like. It's about your fans. And the best ideas transcend tactics. OF COURSE IT'S ALL ABOUT US! JASON MILLER SOCIAL CONTENT MANAGER AT BEAM GLOBAL, JIM BEAM BE A SOURCE OF VALUE FOR YOUR AUDIENCE THINK BETTER 8 TIPS TO HELP YOU WITH THESE WORK FASTER EHACKS HOW TO GET A HEALTHIER BODY IN 7 DAYS! Always think of your fans first; your fans are your brand. If your content helps put them in the front row, then you're doing your job. Use the 3 Es to Guide you: Educate, Enlighten or Entertain. You must do at Your opinion, while interesting, is irrelevant. Always start initiatives with your end-user in mind (not your competition, partners, shareholders, your boss, etc.). Know your customers and what content they want from you Hint, it's not an ad. JUSTIN GARDNER SOCIAL MEDIA MANAGER, AMC THEATRES least one all of the time. DAVE MORSE DIGITAL MARKETING STRATEGIST, DELTA FAUCET COMPANY BRYAN SRABIAN DIRECTOR OF DIGITAL MEDIA, SAN FRANCISCO GIANTS 6. CREATE CONTENT ENGAGEMENT BEGETS CONTENT CONTENT BEGETS ENGAGEMENT GREAT ARTICLE! There's an opportunity to create content with every person you meet or event you attend. Interview someone via video/audio. Write. Publish. Repeat. Earn the right to market to your fans, first by creating compelling and consistent content and then through engagement. This creates commerce KEVIN HUNT CORPORATE SOCIAL MEDIA MANAGER, GENERAL MILLS JAMES ROYER DIRECTOR OF DIGITAL AND SOCIAL MEDIA, TAMPA BAY LIGHTNING APPEAL TO THE FIVE SENSES Nothing will guide you to a story worth sharing like your flve senses. Use them, always. CHARLIE KAUTZ GLOBAL MARKETING / SPECIAL PROJECTS, TAYLORMADE-ADIDAS GOLF D G0 WITH YOUR GUT, TRY NEW THING S OK LET'S DO THIS! #YOLO Social is a combination of science and art. Rely on analytics to dictate your strategy, but know that there are times where you should go with your gut and try something even if there are no numbers to support it. Be passionate about trying new things, but strategic in choosing them. A fleld like social can make bright shiny objects look very tempting. CALLAN GREEN LAUREN SALAZAR DIRECTOR OF DIGITAL STRATEGY, J PUBLIC RELATIONS DIRECTOR, SOCIAL MEDIA, WEIGHT WATCHERS INTERNATIONAL 8. TEST, ITERATE, EVOLVE BE WILLING TO TEST AND FAIL OBSERVATION TEST ACTIVITY POOR RESULTS- MODIFY STRATEGY HIGH RESULTS- DO MORE CORE STRATEGY STRATEGY PREDICTED RESULTS When you give smart people permission to fail, you also equip them with the tools to succeed Social leaders build stages where everyone can have rockstar results Take a risk! Test, test, and test again 'cause what worked today may not work tomorrow, but what didn't work yesterday may work again in the future. Be scrappy, test and fail small. JENNIFER BEECHEN DIRECTOR OF CONSUMER ENGAGEMENT, THE WHITEWAVE FOODS COMPANY AMRITA SAHASRABUDHE DIRECTOR OF MARKETING, ARAMARK PARKS AND DESTINATIONS ADRIAN PARKER VICE PRESIDENT, DIGITAL MARKETING, THE PATRÓN SPIRITS COMPANY LEARN AND EVOLVE Be ready to evolve. The industry does so at a rapid pace and you have to be willing to do the same to continue to build your knowledge and skillset. Conventional wisdom will get you nothing but lackluster results. To truly succeed you need to learn as much as you can and then somehow figure out what to always remember and also quickly forget. SONNY GILL RICK WION SOCIAL BUSINESS AND MARKETING LEADER, US CELLULAR DIRECTOR OF SOCIAL MEDIA. MCDONALD'S AT THE END OF THE DAY. IT'S ALL ABOUT PEOPLE Get the notion out of your head that social media doesn't matter because you're B2B. There's people behind each of those businesses. Celebrate your fans through social media - their passion, loyalty and insights are what keep you runningl SCOTT MONTY GLOBAL HEAD OF SOCIAL MEDIA, FORD MOTOR COMPANY JESSICA GIOGLIO SOCIAL MEDIA MANAGER. DUNKIN' BRANDS CRAFTED BY ReferralCandy SOURCES: http://socialmediatoday.com/chadpollitt/2308771/27-marketing-tips-top-enterprise-social-media-pros http://www.slidesharenet/jaybaer/social-pros-allstars-collection-one