Crisis Management Infographic: The 3 C's of Credibility

The 3 C's of Credibility Including these three elements WILL bolster the effectiveness of your crisis communications Always be. Compassionate: Demonstrating first that you understand and care about your stakeholders' feelings or they won't listen to the facts. Confident: 2 Projecting confidence in your words and actions is a must. Competent: 3 Demonstrating that you know what you're doing, say what you mean and walk your talk. In the end: If stakeholders perceive you as Compassionate, Confident, and Competent, they are far more likely to hear, and believe, your messages. "Well-crafted messages alone won't help you if you're not perceived as being credible. And being perceived as credible and actually being the most legitimate source of information are not necessarily the same thing." - Jonathan Bernstein Bernstein Crisis Management is a full service crisis management consultancy Find out more at www.bemsteincrisismanagement.com 3 C's of Credibility by Bernstein Crisis Management is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.