Creating a Blogging Strategy to Blow Readers Away

Successful Blogging Strategy Who? Why? What? How? What? Why are you blogging? Start by knowing your strategic objectives. What do you want to Start Benefits of Blogging 2 achieve from your blog? What role does it play in your social media marketing strategy? Some of the biggest benefits of blogging for business include: - Search Engine Optimization - Traffic to Your Website - Thought Leadership - Informal Communication Space - Hub of Social Media Activity - Engage Customers - Build Relationships - Build Your Brand Equity and Positioning Why? Who will read it? What do they want? Spend some time discovering what they are interested in.. what do they share online? Based on your strategy determine who your target audience is. 90% vs Who? Chuck Norris Clowns Develop a THEME Create a general theme or premise for your blog. What is the tagline? whát is the unique positioning of your blog that will make people want to read it? Set up a blog Set up your blog. You can add a blog to your website as a tab. What will you post? How? | 28 Create a content calendar. Create an interesting header graphic that shows the theme of the blog and customize your sidebar with calls to action to drive blog visitors to become Who will post what and when. Write catchy headlines. customers. What? The headline must grab attention or nobody will read it. Break up your W content Promote Your Blog or Nobody will hear you! People don't want to read long boring text. Use headers, numbers and bullets to break up your content and keep it interesting. Use social media to spread the word. Promote it prominently on your site. What? Use it in your email newsletter. BLOGGING MATTERS Think SEARCH ENGINES and help your blog be found. Blogging is one of the top things that brands and businesses can do to grow online. Success Don't just launch a blog. Take the time to do it RIGHT with a strategy that gets results. Brought to you by Boot Camp Digital. Check out B0OT our blogging training at Be consistent and be patient in waiting for results. www.bootcampdigital.com/business-blogging-training/