Crack the Holiday Shopping Code

Anametrix CRACK THE HOLIDAY SHOPPING CODE As consumers master the new art of shopping across a growing expanse of brick and mortar, online, mobile and social channels, most marketers are finding it challenging to make sense out of the trails of data "breadcrumbs" buyers leave behind. 11000101 100 1000 THE MULTICHANNEL 00100 CONSUMER 000 010 2012 1000 Multichannel multichannel consumers 0110001 spend up to 400% more than 1100010 0 0010 single-channel consumers.' 0110001 400% 110 greater $ 0110 5 1100010 01000110 In 2013, lead 011000VS. 0 management campaigns 11000 single channel 0 integrating 4+ 2013 1000 110 digital channels are expected to outperform 01100 011 single/dual 01100001100 channels by 011000 11000101 100100 1100 300%* 110 000110110 WHERE1100010 10110 0110 00100010110 0101 CONSUMERS SHOP Exponential growth U.S online 100 shoppers are forecasted to spend 45% more in 2016 than they spent in 2012.3 2012 HOLIDAY SHOPPING Mobile shopping doubled from 2011, accounting for 22% of Cyber Monday sales. Online Black 45% Friday retail sales topped $1 billion for the first time 011. $327B ever. Up 26% from 2011. 5 2016 Social only referred a dismal 2% of site visits. Cyber Monday raked in $2 billion in online sales, up 17% from 2011. 110 11 0010110UTU00T UTTO 01100010110011000 O$226B 2012 수 202B 2011 Bricks & mortar V S Online 10 30% 65% 10T10011000 H0001011001100010 CONSUMERSO BUY O110110 1100 HOW 0110 GOOGLE“ 69% 011000101 PIRECT L6%00010110 YAHOO, BING, ASK 4% FACEBOOK" 1% 10110 01OTHER (AMAZON, EBAY, IN-STORE)* L0%0 110110 01100010110011000101 0010110 0110110 01100010 THE ONLINE/OFFLINE SHOPPING GYCLE 01100 01100 01100 BLUR 10110 011 0010 0111001011f01100 0110 00/ (17%) 10 51% 32% /011 O RESEARCH 010 RESEARCH 1100 . VIEW |10 ONLINE ONLINE IN STORE VIEW O0 BUY 10 BUY IN STORE IN STORE ONLINE 01100 011000 0110001011001100010110 011000 10 0011000101 ONLINE INCREASINGLY 110110 0110001 01100 THE MOBIL E 01011 CONSUMER 10110 Buying from a mobile 01 phone has O tripled since 2011. Of those who have not, 40% say they would consider making a mobile purchase. ло0 10001011 01 MOST POPULAR MOBILE SHOPPING ACTIVITIES INCLUDE: price comparisons while shopping inside stores 38% product browsing 38% reading online product reviews 32% searching/using online coupons buying products 227. 22%. 24% scanning bar codes for price/product data finding a local store 18% bidding in an online auction 15% buying event tickets 12% buying music/videos 10% paying for a product at a point-of-sale 9%. 100010 1001100010110 00 00 WHAT INFLUENCES 10 011001100010110 O CONSUMER PURCHASES 13% 011001100010 FREE SHIPPING’ 55% 10.0 01 LAST-MINUTE DEAL 37% 13% plan to watch online videos to help with shopping 00 O DISCOUNT’ 29% 10 GIFT/COMP 16% FLEXIBLE PAYMENTS research... 8% 000101 0110 1000 110101 O 48% 100 10 1011 90% 83% 0 00101 ..and 48% will use tablets to read product reviews before 00 090% read online and 83% say0110 they are ... purchasing. 000101 product reviews... 0 0tm influenced 10 |1000101 1001100010110 CHIEF MARKETER OFFICER'S 20001011 0011000 1100010 CHALLENGE 01100010ur0011000 \00010 892) 10 1 0110 0 0010110011000 10110 89% of CMOS believe proliferation of media channels has significantly increased the challenges of global campaign management.' 1000° 01100 011000 01100 0110001011001100010110 1100010 71% of CMOS believe that they are unprepared to deal with the explosion of data. 10 (71% 10110 11000101 65% of CMOS aren't ready to deal with (65% 01100.0 the growth of 011000 1 choices. channel and device 000101 1100010 10 000110110 1 Sapient: http://ideaengineers.sapient.com/strategy/the-evolution-of-global-marketing-series/ 01100010110 ? Gartner: http://www.gartner.com/id=1845822 3 Forrester Research: http://www.forrester.com/US+CrossChannel+Retail+Forecast+2011+To+2016/fulltext/-/E-RES76281?objectid=RES76281 * Channel Advisor: http://go.channeladvisor.com/rs/channeladvisor/images/us-ebook-consumer-survey-2011.pdf 5 ComScore: http://techcrunch.com/2012/11/25/e-commerce-spending-on- black-friday-tops-1b-for-the-first-time-amazon-is-the-most-visited-retailer/ 0010110 6 Adobe: http://blogs.adobe.com/digitalmarketing/analytics/predictive-analytics/cyber-monday-2012/ 7 Nielsen: http://www.nielsen.com/us/en/insights/reports-downloads/2012/us-digital-consumer-report.html 0110 0110 * Google: http://www.thinkwithgoogle.com/insights/library/studies/holiday-consumer-intentions-2012/ * Invespblog: http://www.invesp.com/blog/ecommerce/ecommerce-holiday-shopping.html 10 IBM: http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html Regardless of where and how your buyers shop, one thing is for sure: multichannel data analytics is what you need to crack the new customer code. If you are a marketer who wants to deliver the right offer to the right buyer at the right time - and drive revenue - contact Anametrix, the leader in digital analytics. Anametrix• 2016