Click me
Transcribed

Corporate Social Media Use

Corporate Social Media Use You B Tube Meetup OVERALL POINT: To help bridge gap between consumers and the companies 20% of marketers claim that social media is a More than 4f of all businesses indicated that core part of their marketing efforts. they are now monitoring online conversations and responding to customer feedback. 64% of businesses have leveraged social feedback in incorporate customer ideas into process or product improvements 6% of companies responded that their social media problems were 'very integrated' across their businesses are enhancing sales by offering incentive programs for customers who engage 32% of companies felt 'strongly' that their listening and digital 8%o engagement initiatives were tied to corporate objectives them online Social Media Objectives due to industries: %2$ Banking services & utilities: Customer support issues Media and entertainment businesses: Maximizing reach Technology Companies: Generate lead and new business Comcast Social Media Man: Frank Eliason Most famous customer service man in the world, if not mainly in the US. Coined idea of using twitter to interact with customers CEO Blogs: making company more approachable, get more people engaged (Comcast. with the company. What Comcast is doing right: 1) Following their brand 2) Engaging Customers a. Listening b. Resolving customer issues on the spot Intel Social Media Campaign: (intel Created in increase traffic for Intel's Software Partner Program. Challenge TM attracting new participants and getting the word out on program benefits. Used methods such as: 1) Social network automation 2) A blog content strategy and newsletter integration 3) Consistent messaging across all distribution platforms After 9 months: twitter followers increased facebook fans increased over 400% 2000% Linked in Group increased by Overall program participation increased by 100% 32% Sources: http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2011/07/15/the-advancem ent-of-social-media-within-corporate-america.aspx http://www.slideshare.net/rmorrill/case-studies-in-social-media-presentation http://bonfiresocialmedia.com/social-media-case-study-intel-success-in-social-media-b2b/ XClick 4 Compliance' www.click4compliance.com

Corporate Social Media Use

shared by VisualApogee on Oct 11
222 views
0 shares
0 comments
Since Social Media is now a part of our day to day lives it is important that companies start using it to their advantage. Here is a basis of how companies are using it to their advantage.

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size