Copywriting Persuasion Laws

Kristina Mills' LAWS OF PERSUASION 1. Why? "If it sounds too good to be true it probably is. So - whenever you make an extraordinary offer tell your audience the reasons why you are making the offer. Be specific. Be authentic." 2. Reciprocation FREE = $$ 3. Pre-emption "It's vital to overcome any objections in your copy, in advance, before your reader gets to the end of your marketing piece." 4. Confession Run with a negative and twist it into a positive. Lemon. " Listerine: The taste you hate twice a day. Avis Rent A Car This Volkswagen missed the boàt. We're no. 2 we try harder. 5. Scarcity "The more "unattainable" you make something, the greater the desire is for people to buy it from you." 6. In the Now "Using present tense in your copy gets your reader believing that results are achievable in the "now". Stanriwill Stainrid reove removes stains fast stains fast 7. Which One? "The number of choices you give a consumer impacts what they will buy." 2. 3. 3. 4 with the dearest listed first. or more MiddLe CHOICE MOst expeNSive снеарest NO CHOICE CHOICE 8. Instant Gratification THE MAGIC PILL "People today want and expect a quick fix, AND they wanted it handed to them on a platter . immediately." Read more about these persuasion laws and others inside Kristina Mills' Freelance Copywriting Course. Visit www.KristinaMills.com Kristina Mills' LAWS OF PERSUASION 1. Why? "If it sounds too good to be true it probably is. So - whenever you make an extraordinary offer tell your audience the reasons why you are making the offer. Be specific. Be authentic." 2. Reciprocation FREE = $$ 3. Pre-emption "It's vital to overcome any objections in your copy, in advance, before your reader gets to the end of your marketing piece." 4. Confession Run with a negative and twist it into a positive. Lemon. " Listerine: The taste you hate twice a day. Avis Rent A Car This Volkswagen missed the boàt. We're no. 2 we try harder. 5. Scarcity "The more "unattainable" you make something, the greater the desire is for people to buy it from you." 6. In the Now "Using present tense in your copy gets your reader believing that results are achievable in the "now". Stanriwill Stainrid reove removes stains fast stains fast 7. Which One? "The number of choices you give a consumer impacts what they will buy." 2. 3. 3. 4 with the dearest listed first. or more MiddLe CHOICE MOst expeNSive снеарest NO CHOICE CHOICE 8. Instant Gratification THE MAGIC PILL "People today want and expect a quick fix, AND they wanted it handed to them on a platter . immediately." Read more about these persuasion laws and others inside Kristina Mills' Freelance Copywriting Course. Visit www.KristinaMills.com Kristina Mills' LAWS OF PERSUASION 1. Why? "If it sounds too good to be true it probably is. So - whenever you make an extraordinary offer tell your audience the reasons why you are making the offer. Be specific. Be authentic." 2. Reciprocation FREE = $$ 3. Pre-emption "It's vital to overcome any objections in your copy, in advance, before your reader gets to the end of your marketing piece." 4. Confession Run with a negative and twist it into a positive. Lemon. " Listerine: The taste you hate twice a day. Avis Rent A Car This Volkswagen missed the boàt. We're no. 2 we try harder. 5. Scarcity "The more "unattainable" you make something, the greater the desire is for people to buy it from you." 6. In the Now "Using present tense in your copy gets your reader believing that results are achievable in the "now". Stanriwill Stainrid reove removes stains fast stains fast 7. Which One? "The number of choices you give a consumer impacts what they will buy." 2. 3. 3. 4 with the dearest listed first. or more MiddLe CHOICE MOst expeNSive снеарest NO CHOICE CHOICE 8. Instant Gratification THE MAGIC PILL "People today want and expect a quick fix, AND they wanted it handed to them on a platter . immediately." Read more about these persuasion laws and others inside Kristina Mills' Freelance Copywriting Course. Visit www.KristinaMills.com Kristina Mills' LAWS OF PERSUASION 1. Why? "If it sounds too good to be true it probably is. So - whenever you make an extraordinary offer tell your audience the reasons why you are making the offer. Be specific. Be authentic." 2. Reciprocation FREE = $$ 3. Pre-emption "It's vital to overcome any objections in your copy, in advance, before your reader gets to the end of your marketing piece." 4. Confession Run with a negative and twist it into a positive. Lemon. " Listerine: The taste you hate twice a day. Avis Rent A Car This Volkswagen missed the boàt. We're no. 2 we try harder. 5. Scarcity "The more "unattainable" you make something, the greater the desire is for people to buy it from you." 6. In the Now "Using present tense in your copy gets your reader believing that results are achievable in the "now". Stanriwill Stainrid reove removes stains fast stains fast 7. Which One? "The number of choices you give a consumer impacts what they will buy." 2. 3. 3. 4 with the dearest listed first. or more MiddLe CHOICE MOst expeNSive снеарest NO CHOICE CHOICE 8. Instant Gratification THE MAGIC PILL "People today want and expect a quick fix, AND they wanted it handed to them on a platter . immediately." Read more about these persuasion laws and others inside Kristina Mills' Freelance Copywriting Course. Visit www.KristinaMills.com Kristina Mills' LAWS OF PERSUASION 1. Why? "If it sounds too good to be true it probably is. So - whenever you make an extraordinary offer tell your audience the reasons why you are making the offer. Be specific. Be authentic." 2. Reciprocation FREE = $$ 3. Pre-emption "It's vital to overcome any objections in your copy, in advance, before your reader gets to the end of your marketing piece." 4. Confession Run with a negative and twist it into a positive. Lemon. " Listerine: The taste you hate twice a day. Avis Rent A Car This Volkswagen missed the boàt. We're no. 2 we try harder. 5. Scarcity "The more "unattainable" you make something, the greater the desire is for people to buy it from you." 6. In the Now "Using present tense in your copy gets your reader believing that results are achievable in the "now". Stanriwill Stainrid reove removes stains fast stains fast 7. Which One? "The number of choices you give a consumer impacts what they will buy." 2. 3. 3. 4 with the dearest listed first. or more MiddLe CHOICE MOst expeNSive снеарest NO CHOICE CHOICE 8. Instant Gratification THE MAGIC PILL "People today want and expect a quick fix, AND they wanted it handed to them on a platter . immediately." Read more about these persuasion laws and others inside Kristina Mills' Freelance Copywriting Course. Visit www.KristinaMills.com