Content Marketing Performance Of Top Airlines [INFOGRAPHIC]

AIRLINE DESTINATION CONTENT AIRLINE 8 MILLION STORIES 8MS > YOU PERFORMANCE 8 MILLION STORIES DOCUMENT AIRLINE CONTENT PERFORMANCE ANALYSED: SUMMARY AIRLINES PIECES OF CONTENT An analysis of the performance of airline generated content, and sharing statistics across the top social media platforms. 13 26 OPTIONS 1ST CL TRACKING DATA 2 207 365 3958 3309 O 00 178 D WEBSITES RESPONSIVE CONTENT 15% ANALYSIS 22 PIECES OF CONTENT OUT OF 26 (85%) STUDIED WERE RESPONSIVE, AND COULD BE VIEWED ON MOBILE DEVICES, *** TABLETS AND DESKTOPS. 85% WEBSITES CONTENT PERFORMANCE ANALYSIS THE AVERAGE CONTENT PERFORMANCE SCORE, BASED ON THE CRITERIA BELOW WAS 11. AVERAGE SCORE 10 INTEGRATION 11 20 05 15 INTERACTION AVERAGE NUMBER REVENUE DRIVING POTENȚIAL OF LINKS GENERATED REPRESENTS BRAND VALUES 00 20 1 WEBSITE ill SOCIAL MEDIA DISTRIBUTION & SHARES ANALYSIS WHICH PLATFORMS WERE USED THE MOST TO SHARE AIRLINE CONTENT? FACEBOOK TWITTER YOUTUBE TUMBLR PINTEREST GOOGLE+ LINKEDIN MOST TWEETS MOST LIKES 955 65,141 LEAST TWEETS LEAST LIKES 1 1 100% 96% 49% 7% 22% 54% 38% M INFORMATION 8MS CAVEATS & SOURCES 12 airlines were included as part of the study. Social sharing data for each content piece correct as of 26th August 2014. Content scoring was based on 8MS criteria, and is not affiliated with any third-party scoring systems. Responsive design was based on tests using an iPhone 5S and an iPad 2 (Safari browser). BROUGHT TO YOU BY MS GET IN TOUCH EDINBURGH LONDON [email protected] +44 (0) 131 202 0360 +44 (0) 203 005 2386 Need help maximising the return on your content marketing? Contact 8MS today.