Transcribed
Content Marketing 5'S
CHALLENGES Appreciate Entertain CONCERNS NEEDS Inform Persuade PREJUDICES
Content Marketing 5'S
shared by matdwright on Oct 15
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In Content Marketing many forget the audience, this Venn diagram represents the purposes that all content marketing should have at the core... Content should appreciate, entertain, inform and persuade...
audiences. Content must help with audience challenges, concerns, prejudices and needs
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