Content Marketing

CONTENT MARKETING WHAT IT IS AND HOW TO USE IT TO WIN BUSINESS CONTENT THAT FULFILLS CONSUMERS WANTS AND WHAT IS CONTENT MARKETING? NEEDS AND BRINGS THEM TO YOU BLOG ROUNDTABLES SOCIAL MEDIA newsletters WHITE PAPER microsite= MAGAZINE podcast VIDED EVENTS 9 out of 10 The average company uses between 6 and 9 forms of content marketing businesses use some form of You B e 8+ in f content Social Media is the most popular format of content marketing marketing B2B vs. B2C Half of all B2B marketers plan to increase their content marketing budget in the next year. 4of B2B com and 67of B2C ompanies have 86% M828 firms ar si CIstomer of B2B firms are using social media, compared to of B2C businesses. acebook 82% IS IT EFFECTIVE? Content Marketers have reported huge increases in web traffic from the following 57% of companies have aquired a customer through their blog. 25% Webinars/Webcasts 32% Case Studies 36% Video COMPANIES THAT BLOG 45% Blogs GET 55% MORE WEB TRAFFIC SO, HOW SHOULD YOU GET STARTED? eNewsletters Social Media Articles Top 5 Content Marketing Strategies Video 60% of social media posts are links to content •establish your company as an expert •engage consumers intellectually and visually •inform and advise consumers •create quality searchable results for your company one WEBINAR INTERACTIVE