The Connected Traveler

The CONNECTED TRAVELER: The findings of an MOBILE independent study of 1,000 people using smartphones and tablets to plan and Satisfaction· book travel with 19 of the REPORT top travel brands HOW THE TOP TRAVEL BRANDS RANK FOR MOBILE SATISFACTION ON A TABLET VIA MOBILE APPS travelocity KAYAK ExpediaADELTA AA INTERCONTINENTAL SOUTHWEST priceline. Marnot 100% 92% 91% 91% 87% 86% 85% 83% 82% VIA MOBILE WEBSITES travelocity warnot DRBITZ UNITED Hilton SOUTHWEST STARWOOD AA GEspedie KAYAK 99% 96% 95% 95% 95% 94% 94% 91% 89% 89% WHICH TRAVEL BRANDS ARE TABLET OWNERS USING MOST? TO RESEARCH TRAVEL Hilton GExpedia Marmot KAYAK AA ADELTA UNITED SOUTHWEST travelocity priceline.co 45% 37% 36% 34% 31% 30% 30% 29% 29% 28% TO BOOK TRAVEL Hilton Marriott. AA SOUTHWEST UNITED ОБxрedia ADELTA starwood KAYAK priceline.co 20% 15% 12% 10% 10% 10% 9% 9% 8% 7% POOR MOBILE EXPERIENCES ARE JEOPARDIZING REVENUE AND LOYALTY FOR TRAVEL BRANDS Frequent Causes of an Unsatisfactory Mobile Experience on Tablets TABLET APP TABLET SITE SMARTPHONE SMARTPHONE APP SITE SLOW 42% 52% 44% 60% LOAD TIME COMPLICATED SEARCH AND SELECTION 51% 27% 36% 37% POOR 34% 23% 30% 37% NAVIGATION NOT DESIGNED OR OPTIMIZED 34% 44% 8% 44% FOR MOBILE NOT LINKED TO LOYALTY/AIR MILE PROGRAMS 20% 18% 13% 20% POOR MOBILE EXPERIENCES WITH TRAVEL BRANDS IMPACT FUTURE REVENUES 35% of connected travelers who have an unsatisfactory mobile experience with a travel brand are less likely to book again GOOD MOBILE After researching on their tablets 1 IN 4 EXPERIENCES DRIVE BOOKINGS: tablet owners book on their tablets HOW PEOPLE BOOK TRAVEL AFTER RESEARCHING TABLET RESEARCH SMARTPHONE RESEARCH BOOK BOOK 54% 26% 16% 62% 19% 15% Via mobile app Online Via mobile website on Via mobile Via mobile website on tablet Online on tablet app on smartphone smartphone 8% 9% 9% 12% 11% Via mobile website on By phone with the brand on smartphone Via mobile app Via mobile app on tablet Via mobile By phone with the brand website on smartphone tablet TABLET IS PREFERRED FOR BOOKING FUTURE TRAVEL, SMARTPHONES FOR ON-THE-GO 35% 25% 21% 19% TABLET RESEARCH IN TRANSIT NEXT WITH AN IMMEDIATE NEED NEXT NEXT PLANNING TIME MONTH SIX MONTHS WEEK OR MORE 76% 10% 8% 5% RESEARCH SMARTPHONE HOW MUCH ARE CONNECTED TRAVELERS PLANNING TO SPEND? ONLINE TABLET TABLET SMARTPHONE SMARTPHONE VIA LAPTOP APP SITE APP SITE OR DESKTOP 41% 40% 42% 45% 20% 36% 39% 40% 33% 69% UP TO $500 MORE THAN $500 mobiquityinc.com Commissioned by Mobiquity Inc. and conducted by ResearchNow mobiquity