The Complete Ecommerce Marketing Roadmap

THE COMPLETE ECOMMERCE MARKETING ROADMAP Build a strong base road: Content Marketing Build a strategy and plan to Market Research Make sure there is demand for your product and find out who write and curate content that SEO Avenue: your customer is appeals to your customers ft 3) Social Media Lane: PPC Boulevard: in On Page Optimization - before starting any kind of external SEO, make sure you have a plan for optimizing your own pages first: Titles, headings, content, and images Everything Else Parkway: VAI Social Media Profiles - Having profiles on Twitter, Facebook, and Google+ helps you communicate more with your customers and build brand awareness Guest posting-Guest posting isn't dead – only the spammy distant cousin is. This is still one of the best ways to get a good contextual link Pinterest - Pinterest gets its own mention because it's highly Link Building - building relevant links from directories and resource pages makes for a nice, diverse link profile that Google doesn't find suspicious Google Adwords - Google Adwords is a great way to get your store off the ground fast by driving targeted traffic. It's a money pit if you don't use it properly, though Product Reviews - Product reviews are effective for creating awareness for a new product, preferably your own brand Product Listing Ads - PLAS are a more shopping centric version of Adwords - costs are much Video Marketing - LuxyHair built a million dollar plus business just using YouTube. 'Nuff said. Contests and Giveaways - Just like product reviews, but more effective to get social followers and emails lower and conversions are higher, too Affiliate Marketing - Affiliate marketing might eat into profits, but it's nice to get an extra sale here and there Email Marketing Park: Comparison Shopping Engines – Websites like Nextag, PriceGrabber, and Shopzilla work really well for some merchants and drive cheap, Growth Hacking - Growth hacking is a combination of all the above strategies put together, and the most powerful of them all Email Marketing - Email is one of the best ways to communicate with customers - if you aren't using it, you are missing out Forums and Q&A Sites - Give people looking for the very solution you are providing exactly what they want on forums, but don't be a commercial traffic Facebook Ads - Facebook Ads are an excellent way to build your email list or fan base that you can develop spammer Related Industries – Approaching a store in a related market can help foster a"you scratch my back, I scratch yours" relationship THE COMPLETE ECOMMERCE MARKETING ROADMAP http://bootstrappingecommerce.com