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Turning customer insights into new opportunities for CSPs
shared by jlgraupera on May 06, 2013 in
Business
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marter Commerce enables Communications Service Providers (CSPs) to grow revenue through an increase in wallet share for the communications and digital lifestyle spend of existing customers. CSPs are d...
oing that by offering nontraditional services and products to the market. Smarter commerce solutions help CSPs move to an insight-driven marketing approach where relevant, timely and actionable customer and network insight is used to intelligently drive personalized marketing campaigns and promotions. Also by implementing cross-channel selling models that allow customers to research offerings and complete orders for products and services across the customer's preferred touchpoints. Creating a "customer for life" starts with anticipating the customer's needs and behaviors.
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Category: Business
Publisher:
IBM