SPOT-HD-AFD-Furniture Is...
shared by multimediasmith on May 08
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I came up with the campaign "Furniture Is... Where we Live" for my new client, American Factory Direct Furniture outlet after meeting with them over a period of weeks and reviewing their past marketin...
g. I first came up with a few commercials with a more standard approach... (narrator - product and facilities shots etc.)... but I felt they needed to break out of the mold and stretch... There was no way to convey the spot concept with storyboards and since it had no written copy, I simply had to produce it to show them the idea... It was all about licensing just the right music and then having the editing cut just right with it... they loved it and it can grow into multiple messages on this theme.
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