Consumers & Brands: A Love Story
shared by uberflip on Nov 01
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In this short video, Uberflip describes the way consumers perceive content marketing tactics. Do they love branded content? Are consumers falling in or out of love with brands? Watch and learn!
Sou...
rces:
- Brand currently use an average of 12 content marketing tactics (Content Marketing Institute)
- 61% of consumers love brands that publish custom content (Custom Content Council)
- 90% of consumers find custom content useful (TMG Custom Media)
- Three quarters of consumers feel that brands that create custom content want to establish good relationships with them (TMG Custom Media)
- Interesting content is a top 3 reason people follow brands on social media (Content+)
Source
http://www.y...dCncAGaHbUCategory
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