2013's Booming Trend of Mobile Commerce
PERCEPTION SYSTEM
WE PERCEPT VISION
2013's Booming Trend of Mobile Commerce
The trend of Mcommerce has been increasing among the people as it makes human activity simpler. 2013's trend of mobile commerce that shown figures of activity done with mobile device.
MEDIA IS NOW CONSUMED ON-SCREEN
90% of all media interactions are screen based
90% of all media interactions are screen based
10% of all media interactions are non-screen based
A LARGE PROPORTION OF CONSUMERS' DAYS ARE SPENT IN FRONT OF A SCREEN
4.4 hrs of leisure time are spent in front of a screen
AVERAGE NUMBER OF MINUTES SPENT PER MEDIA INTERACTION
Our time online is spread between 4 primary media devices
43 Television
39 Computer
30 Tablet
17 Smartphone
PERCENT OF PEOPLE WHO USE SCREEN SEQUENTIALLY TO COMPLETE SPECIFIC ACTIVITIES
Browsing the Internet 81%
Social Networking 72%
Shopping Online 67%
Searching for Info 63%
Managing finances 46%
Planning a trip 43%
Watching a video 43%
SMARTPHONE AE WITH US BOTH AT HOME AND ON-THE-GO
38% of our media interactions occur on a smartphone
60% At home
40% Out of home
TABLET ARE USUALLY OUR AT-HOME COUCH COMPANIONS
9% of our media interactions occur on a tablet
79% At home
21% Out of home
SMARTPHONES PLAY A PERSONAL ROLE IN CONSUMER'S LIVES
"My phone... I consider it my personal device, my go-to device. It's close to me, if i need that quick, precise feedback." -Jamie
SMARTPHONES ARE THE MOST COMMON STARTING POINT FOR SEQUENTIAL ACTIVITIES
Sequential activities started on a smartphone
Social networking 66%
Searching for info 65%
Shopping online 65%
Browsing the internet 63%
Managing finances 59%
Watching a video 56%
Planning a trip 47%
TABLETS HELP US RELAX AND EXPLORE IN A LEISURELY WAY
"When I need to be more in depth, that's when I start using my tablet. The other part of it is where I disconnect from my work life and kind of go into where I want to be at the moment.....I'm totally removed from today's reality. I can't get a phone call, I don't check my email it's my dream world." -Nina
SEARCH IS THE MOST COMMON WAY TO MOVE BETWEEN DEVICES FOR VARIOUS TASKS
How do people move between devices to accomplish a task...
Searching for info
Search again on the second device 63%
Navigate directly to the site 52%
Email a link to themself 49%
Browsing the internet
Search again on the second device 61%
Navigate directly to the site 58%
Email a link to themself 45%
Shopping online
Search again on the second device 51%
Navigate directly to the site 48%
Email a link to themself 31%
Watching a video
Search again on the second device 43%
Navigate directly to the site 43%
Email a link to themself 30%
SMARTPHONES ALLOW AT HOME AND ON-THE-GO SHOPPING
At home 59%
Out of home 41%
At home 84%
Out of home 16%
SPONTANEITY PLAYS A MAJOR ROLE IN SHOPPING
81 % of our smartphone shopping occasions are spur of the moment
spur of the moment 81%
planned 19%
spur of the moment 58%
planned 42%
CONSUMERS FIND SHOPPING CONTENT THROUGH A VARIETY OF PATHS
Typed website directly into a browser 36%
Through a search engine 30%
Through email 28%
Previous bookmark 27%
Via social network 25%
Typed website directly into a browser 50%
Through a search engine 36%
Through email 29%
Previous bookmark 24%
Via social network 16%
WE OFTEN MOVE BETWEEN SCREENS WHILE SHOPPING
67% start shopping on one device and continue to another
CONSUMERS TAKE A MULTI-DEVICE PATH TO PURCHASE
65% of sequential shopping occasions are started on a smartphone
65% Smartphone
25% Computer
10% Tablet
2013's Booming Trend of Mobile Commerce
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