Evolution of Insight
shared by visioncritical on Nov 04
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The biggest challenge in market research today is knowing which trends are worth pursuing—and which ones should be ignored. There's always a new flavor of the month. The only way to determine which ...
trends to pay attention to is by looking at the past and determining what the evolution of insights tells us about the future.
This infographic goes through the story of market research—from its earliest tabulations to the insight communities of today and beyond.
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