Is Your SEO Strategy Set To Fail?

Is Your The virtual marketplace is ever-changing. But what remains to be the strongest online marketing strategy today is SEO. No wonder, SEO Strategy Ro Set To since it has been found P Fail? that the first step to 93% of online experiences is the use of a search engine. 93% However, what you should know is many of the tactics that used to 14% work are either already obsolete or simply do not yield target results. According to a 2014 20% survey: 14% of companies viewed their SEO initiatives as being very successful, 66% - somewhat successful 66% 20% - unsuccessful It's imperative to know what these tactics are so you can rethink your strategy and continue to harness all the advantages that SEO is expected to deliver. 3 Common Mistakes (And How To Fix Them..) am dolor sS cing elit. Maecenas ere, mag malesu Placing text behind an image It is technically complicated to sa. Fusce ricies, het co rem ip piscing a. Fusce posuere, ma execute, and often, it fails to deliver the target effect. eros amet, Instead: Determine where the text could better be placed. Put it below the fold so the message is clear. Plus, the image will reinforce the message value. énas po purus lectus m Doing what the competition is doing Don't look like a second-rate copycat. It won't net in traffic and secure conversions and it comes off as simply lacking creativity and lazy. Instead: Welcome new ideas from all your stakeholders and understand your market better. This way, you can present something that the competition is not doing, establish originality, and generate stronger interest. Using a lot of links to increase page ranking Link building is definitely important, but the total number of links has very little positive impact on page ranking. If a lot of links are used, the page will look suspect and this can actually prompt search engines to slap the sites. Instead: Be more thoughtful with the use of links, and pay greater attention to content quality. Make sure content is fresh, relevant and evergreen, accurate, and supported by hard facts. This will result in: 2,000% rise in blog traffic and 40% rise in revenue. The Google Algorithm has 300-500 changes every year! = 100 changes A lot of business owners have a very vague understanding of what SEO truly is. Bottom line: It's not a solution. It is a strategy that carefully addresses identified needs. Also, it's not a single strategy - it's actually a combination of several strategies that effectively target specific marketing objectives and produce specific outcomes. Take it from Google, January Sun Mon Tue Wed Thu Fri S. where algorithm is tweaked 7 times a week, and their engineers make 300-500 changes every year. To effectively execute this powerful online marketing strategy, it's important to establish the nature of SEO. #1 Success takes time Great results may come after an hour of implementation, but SEO pays greater attention to long- term effects which are more reliable gauges for success. In addition to this, SEO is a long-term effort and must continuously be carried out to harness benefits for the business. #2 SEO is not cheap It's made up of many strategies that require expert, technical services. The technology used and the professional know-how come with a price. Companies are now gearing to invest in long-term SEO, with 71% of businesses planning to increase SEO budgets by 83%. #3 SEO is ever evolving Search engine updates are issued several times a year, so old tactics are quickly rendered useless by the change in the algorithms. Likewise, advancements in technology alter the way people respond to SEO strategies, so there's always the need for new formulas that suit users' changing activities. #4 Content is king Everything else is secondary. Content establishes relevance and directs people to act toward the advantage of the business. Know the different forms that appeal to audiences, Secure SEO success thru great content. Remember, blogs produce 434% more indexed pages for companies. #5 SEO is just one aspect of online marketing, no matter how effective it is Other online marketing efforts should not be neglected just because SEO manages to yield favorable results. Important information is derived from other initiatives that SEO cannot squeeze out. SEO should work hand in hand with, and be able to enhance the efficacy of, other initiatives to ensure online marketing success. It must be used to influence how content is created. SEO data should be utilized in advising marketing practices as a whole. How Business Owners or CEOS Information derived from it must be Should Use SEO considered when determining the success of other marketing initiatives. with Other Marketing Integrate it with various social media platforms. Initiatives SEO insights should be taken into account in site usability or redesign. Get the right help with your SEO campaign today to tap the full potential of your online marketing efforts http://www.superfastbusiness.com/services/traffic/ Designed by superfastousiness Sources: http://moz.com/blog/seo-concepts-people-still-think-are-reality http://www.searchenginejournal.com/five-big-ideas-seo-every-ceo-needs-know- http://ascend2.com/home/disconnect-between-seo-success-and- resources-management/ http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/ http://www.mediabistro.com/alltwitter/marketing-budgets-2014_b54897 324 25 24