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Why Content is King

WHY 86% of marketers use content CONTENT IS 61% of customers are more likely to buy from companies that deliver KING custom content WITH CONSUMERS 78% of consumers feel that businesses making their own original content are more interested in building relationships >> A website that updates regularly looks fresh and engaging to with their customers. customers. \ New content gives consumers >> a reason to come back time and again. WITH SOCIAL MEDIA Sharing content increases brand awareness and gathers potential new customers. 48% of consumers check a company's social media before making decisions; and the content they see affects their buying choices. WITH GOOGLE Google algorithms emphasise the importance of good, Content on and off site helps 7 acquire natural links and increases organic traffic. quality content, and writing Google first and foremost for the target audience. COPYBOOK Sources: http://www.business2community.com/content-marketing/5-sure-shot-ways-write-catchy-headlines-infographic-01002191 http://marketingland.com/study-21-marketers-tracking-content-marketing-results-102263 http://www.entrepreneur.com/article/227357 http://www.fabric.co.uk/why-is-content-marketing-so-important-5-reasons-why-content-is-king/ http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/

Why Content is King

shared by Copybook on Oct 20
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'Content is King' is a hot phrase at the moment, but why is content the most important thing a marketer should be using? This infographic deals with just that.

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