Understanding the Hispanic Business Community

Understanding the Hispanic Business Community Hispanic-owned businesses are a quickly-growing, vital segment of the American economy, and innovative organizations recognize their growing business value. Hispanics are starting and growing more businesses than all other ethnic groups Hispanic-owned businesses will grow to 3.22 million by the end of 2014, more than twice the rate of other ethnicities since 2007. $486 This year, the combined annual revenue of Hispanic-owned businesses is projected to exceed $486 billion -- an increase of $18 billion in the past year. Billion+ The fastest-growing areas for Hispanic business activity are the East-South-Central and South Atlantic regions, comprised of Alabama, Mississippi, Kentucky, Tennessee and the Carolinas. Starting a business allows Latinos to create more jobs within their communities and explore their passions. Entrepreneurship is rooted in Latino cultural values Reasons they've started their own business 75% 92% Passion 50% Control & Flexibility Pride Hispanic Growth Factors Low Barriers to Entry Digital Connectivity Easier Access to Capital A Hispanic business owners actively seek solutions They seek education from: They seek technology for: Credible Trusted Custom Tailored Business Business Business Business Reporters Organizations Solutions Products Hispanic business owners are ultimately seeking: Trust, Flexibility and Growth Presented by: JElena GROUP To learn more about JElena Group visit jelenagroup.com Sources: US Census 2007 Survey of Business Owners; USHCC and Geoscape 2014, "Hispanic Business & Entrepreneurs Drive Grawth in the New Economy"; TD Bank, "Better Business: How Hispanic Entrepreneurs Are Beating Expectations and Bolstering the U.S. Economy"; Corporate Inclusion Index of the Hispanic Association for Corporate Responsibility (HACR); California Economic Summit; Kaufmann Firm Survey