Turning Customer Data Into Intelligence

TURNING CUSTOMER DATA INTO INTELLIGENCE We're operating in a vast sea of data from multiple sources. LOOSE DATA INCOMPLETE CUSTOMER PATA OUTDATED CONTACT INFO Data is growing by 40% every year' 2.5 million terabytes of data created each day' Most businesses recognize the importance of that data. SS MARKETER 00000 0000 85% of companies agree that more complete data can help them make more Global spending on big data will exceed informed decisions? $31 billion in 20133 But they need help putting the pieces together and filling the gaps. 50% rate data variety 64% of companies are unaware of the amount of unstructured data in their organization' as their top data management challenge' neustar Enter The trusted partner for Finding your best customers in real time Localized marketing can produce 70% 70% 食 higher response click- lift through- rates“ And getting accurate, up-to-date information See a 380% increase in verified data5 10??0!011? 11000111001111000100010101100011101001 in order to optimize the customer experience ...... .... Reduce the cost of brand engagement by 53%* neustar The first real-time cloud-based information services and analytics provider. SOURCES 1 http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation 2 http://idgresearch.com/big-data-roi-still-tough-to-measure/ 3 https://www.abiresearch.com/press/big-data-spending-to-reach-114-billion-in-2018-loo 4 http://www.neustar.biz/enterprise/resources/product-literature/neustar-every-second-counts-brochure#.UnQi7ZSgmdd 5 http://www.neustar.biz/infoservices/resources/case-studies/santander#.UnQiMZSgmdc 6 http://www.neustar.biz/enterprise/digital-marketing/how-localized-advertising-works#.UopcHmSgmpo %24