Young In Age But Wise In Travel

YOUNG IN AGE BUT WVISE IN TRA VEL Younger travellers today are better informed than ever before, and are becoming more and more adventurous. From being taken on holiday earlier to social media recommendations, the latest generation is very travel-savvy More parents than ever before are taking their children further afield on luxury holidays, giving them a taste for travel that continues into their later life 17% of UK holidaymakers travelled to a destination outside of Europe for their holiday in 2012 Average holiday length has increased by nearly 7%, and spend by almost 2%, in 2013 alone Length 7% Spend 2% 17% Families with kids spend more time planning their holidays than families with no kids: 4% 4.4 3.9 Tropical locations have increased in popularity by an average of 4% a year between 2000 and 2010 months months A child needs to eat a type of food at least 10 times before they will accept The younger the child, the more willing they will be to try new foods, with teenagers being the least With all this O Boys are x10 accepting of new foreign travel kids are more willing to try new foods than getting a more adventurous it foods girls taste In 2011, the top 30 most popular holiday destinations for Brits included: 2011 also sawa considerable rise in the popularity of the following destinations: • Bangladesh (up 15 places) • Cape Verde (up 13 places) • Madagascar (up 11 places) • Thailand (11th) • Australia (15th) • India (19th) • Morocco (20th) • Malaysia (21st) • Egypt (25th) • Indonesia (26th) • South Africa (27th) Mexico (30th) Young adults are now being adventurous and visiting new countries In 2012, those aged between 14 and 25 had an average of 5 domestic or foreign holidays, accounting for 20% of international holidays Younger travellers place more emphasis on social interaction and excitement than older travellers... 20% of = International Holidays Young travellers tend to define themselves as: Travellers - 50% Backpackers - 30% Tourists - 20% .with 74% stating that excitement was the primary motivation of a trip abroad 20% Social media for planning trips 50% 30% of young travellers use the internet to 71% plan their trips. £1,400 per trip On average, young travellers spend approximately £1,200 per trip. Those identifying as backpackers spend the most, at £1,400 digg tripadvisor of European travellers are 52% 40% By 2015 50% 8+ Su of holidaymakers use social media of UK holidaymakers use social media to research destinations forecast to book holidays using smartphones for inspiration CouchSurfing Club Med ? Sources: www.bdrccontinental.com/EasysiteWeb/getresource.axd?AssetID=3766&servicetype=DAtt achment? www.skyscanner.net/news/balkansboomingbritstravelplanssummerrevealedskyscanner http://abta.com/newsandviews/presszone/abtapublishes2013traveltrendsreport www.mdgadvertising.com/blog/vacationingthesocialmediawayinfographic www.stikkymedia.com/blog/socialmediaandtourismindustrystatistics www.bitsint.org/en/index.php?menu=2&submenu=5 http://sciencenordic.com/kids-prefer-boring-food www.gov.uk/foreigntraveladvice