Travel - Facts About Mobile Search

Travel - Facts About Mobile Search by FOUND. Info Bookings 2013 +450% 50% Other 2009 450% increase in use of mobile devices By 2017,50% of online direct bookings for travel information since 2009 will be made on mobile devices. Instant Growth INN 20% 80% 60% 60% of smartphone bookings were for same night or next night stay Mobile devices account for 20% of travel bookings in the USA FOUND. in Travel £28.5m 130,000 Revenue generated for travel partners in 2012 Travel bookings generated in 2012 Fun Fact Marketing channels are roughly the same across the world. However, marketing executives in each country show a huge variation in preference. O German marketers love organic search O The Brits love paid search O Italian marketers don't like email but are the world's lovers of mobile marketing Of travellers who own a mobile device. 61% made a purchase on 51% made a purchase on a smartphone in the last six months a tablet in the last 61% 51% six months FOUND. in Travel 730% 15% Mobile and Tablet now make up Mobile and Tablet visits up 730% and rising year on year (2012 compared to 2011) over 15% of all visits to Found's travel web properties Sources - The 2012 Traveler Study by Google and Ipsos MediaCT - The Future ofAirline Distribution -A Look Ahead to 2017 was written by Henry H. Harteveldt, co-founder of Atmosphere Research Group - Study conducted by GuestCentric with over 300 hotels, TravelDailyNews, January 2013 EyeforTravel, November 2012 - EyeForTravel, April 2011 - TravelDailyNews, November 2012 -Found's own data 2011-2012 FOUND. Through Search. Through Social. Through Mobile. i [email protected] O www.found.co.uk (0845 154 4692