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Room Key Reveals Summer Travelers’ Hotel Preferences

Room key Search. Book. Relax. SUMMER TRAVEL RoomKey.com, the only hotel meta search engine built by hoteliers, set out to discover what is driving vacationing Americans' hotel decisions this summer. Slight uptick in nights away, spend this summer Expected average spend on hotels between May and August is $1,134 per American traveler May Aug. $1,134 This means an estimated national spend of $84 billion on hotel rooms this summer $84 billion What's driving their hotel decision this summer? Value reigns supreme, and value doesn't mean cost. Location, amenities and hotel brand will also play a big role in decision-making. 72% Price 66% Location 58%) Amenities (43% Hotel Brand What's their favorite part of staying in a hotel while on vacation? 00 68% 14% Said the amenities Said housekeeping What's their least favorite room? By the elevator By the ice machine Near the 45% restaurant or bar 43% First floor 28% 26% Who is planning the summer vacation? 77% Said "me!" But if they need to leave the planning to others, Said they would trust their spouse or significant other Would turn to their friends 11% 49% Would rather have no one else do the planning 15% About the Survey The Room Key survey was conducted online by 360 Market Reach, an independent Marketing Research firm (www.360marketreach.com) between March 20 and 29, 2013. For this research, 1,001 interviews were fielded among nationally representative American travelers ages 25 years and older who had traveled two (2) or more nights in the past six months and are planning to travel this summer to get responses based on their leisure travel experiences and travel preferences. The margin of error at the 95% confidence level is +/- 3.1%. About Room Key SM With hospitality in its DNA and a singular focus on hotels, Room Key understands what today's traveler needs in a hotel search and book experience: value, trust and ease-of-use. Through its proprietary search algorithms, customized site experience and offering the hotels' lowest rates guaranteed, Room key enables consumers to compare the full value equation each hotel offers and book directly with their hotel of choice. The Room Key experience provides consumers the peace of mind their reservation and preferences will be secure, the ability to earn coveted loyalty points and the confidence they will be treated like a valued hotel guest. Room Key was founded in 2012 by six of the world's leading hotel companies - Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates. Learn more about Room Key at roomkey.com; facebook.com/roomkey; @Roomkeytravels on Instagram. Room key Search. Book. Relax. SUMMER TRAVEL RoomKey.com, the only hotel meta search engine built by hoteliers, set out to discover what is driving vacationing Americans' hotel decisions this summer. Slight uptick in nights away, spend this summer Expected average spend on hotels between May and August is $1,134 per American traveler May Aug. $1,134 This means an estimated national spend of $84 billion on hotel rooms this summer $84 billion What's driving their hotel decision this summer? Value reigns supreme, and value doesn't mean cost. Location, amenities and hotel brand will also play a big role in decision-making. 72% Price 66% Location 58%) Amenities (43% Hotel Brand What's their favorite part of staying in a hotel while on vacation? 00 68% 14% Said the amenities Said housekeeping What's their least favorite room? By the elevator By the ice machine Near the 45% restaurant or bar 43% First floor 28% 26% Who is planning the summer vacation? 77% Said "me!" But if they need to leave the planning to others, Said they would trust their spouse or significant other Would turn to their friends 11% 49% Would rather have no one else do the planning 15% About the Survey The Room Key survey was conducted online by 360 Market Reach, an independent Marketing Research firm (www.360marketreach.com) between March 20 and 29, 2013. For this research, 1,001 interviews were fielded among nationally representative American travelers ages 25 years and older who had traveled two (2) or more nights in the past six months and are planning to travel this summer to get responses based on their leisure travel experiences and travel preferences. The margin of error at the 95% confidence level is +/- 3.1%. About Room Key SM With hospitality in its DNA and a singular focus on hotels, Room Key understands what today's traveler needs in a hotel search and book experience: value, trust and ease-of-use. Through its proprietary search algorithms, customized site experience and offering the hotels' lowest rates guaranteed, Room key enables consumers to compare the full value equation each hotel offers and book directly with their hotel of choice. The Room Key experience provides consumers the peace of mind their reservation and preferences will be secure, the ability to earn coveted loyalty points and the confidence they will be treated like a valued hotel guest. Room Key was founded in 2012 by six of the world's leading hotel companies - Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates. Learn more about Room Key at roomkey.com; facebook.com/roomkey; @Roomkeytravels on Instagram.

Room Key Reveals Summer Travelers’ Hotel Preferences

shared by caras on May 10
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Room Key, the only hotel meta search engine built by hoteliers, reveals vacationing Americans’ hotel preferences for the summer travel season.

Publisher

Room Key

Designer

M Booth

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Category

Travel
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