Kill the Conversation

MOBILE PHONES & ROAD SAFETY “KILL THE CONVERSATION" 21% 23% have held their mobile while have sent texts while driving or driving or stopped at traffic lights stopped at traffic lights USING A MOBILE 42% 11% PHONE of people would like to see a driving ban imposed on those convicted of mobile phone-related offences motorists have checked emails and social networks from WHEN 53 % behind the wheel DRIVING of people surveyed support fines and penalties of 3 or 6 points for those convicted of mobile 11% 4% of motorists also accessed other websites while driving of people support no penalty for using a mobile phone while driving Distractions and Driving Driving while using a mobile reduces brain activity associated with driving by How much does using mobile phones slow reaction time while driving? 37 % USING SOCIAL NETWORKS f 37.6%. slower reaction time TEXTING :( 37.4% slower reaction time HANDS FREE MOBILE CONVERSATION Sending or receiving a text takes a driver's eyes from the road for an average of 26.5% slower reaction time 4.6 seconds CANNABIS 26.5% In 4.6 seconds a car travelling at 70mph would travel the equivalent of slower reaction time one and a half football pitches or 12 double decker buses blind ALCOHOL AT THE LEGAL LIMIT 12.5% slower reaction time Drivers who use hand-held devices are Text messaging creates a crash risk 23 TIMES WORSE 4 TIMES more likely to get into crashes serious enough to injure themselves than driving while not distracted Created by GEM MOTORING ASSIST Road Safety and Breakdown Cover Organisation www.motoringassist.com GEM MOTORING ASSIST ESTABLISHED 1932 For more information on our 'Kill the Conversation' campaign visit: www.motoringassist.com/kill-the-conversation Sources: http://www.distraction.gov/content/get-the-facts/facts-and-statistics.html http://www.dft.gov.uk/statistics/releases/british-social-attitudes-survey-2011/ http://www.iam.org.uk RAC Report on Motoring 2012 Infographic design by No Pork Pies www.noporkpies.com