How Travel Marketers Calculate Their ROI

A SimpliFlying eyefor travel How travel marketers Calculate ROI on Social Media and why the future is mobile THE SOCIAL LANDSCAPE Social media platforms preferred by airlines 80% 70% f 79% 85% 44% You Tube 21% 35% flickr in 40% 20% 30% ..while customers prefer: Facebook Linkedin Twitter YouTube FourSquare Gowalla Other 20% 40% 60% Platforms airlines wish to expand into in 2012 50% 40% I!! 30% 20% 10% 0% foursquare You Tube fl in Other 1 THE GROWING IMPORTANCE OF MOBILE Travel brands with mobile Travel brands that have their websites own mobile apps 65% 75% 49% 56% A SimpliFlying 32% 37% 19% 16% 0% 0% YES NO Don't know YES NO Don't know Where in the consumer lifecycle are travel marketers using mobile -27% During travel 8% Other -34% Pre-purchase 20% Post-purchase 11% Post completion of travel TACKLING THE ROI PUZZLE Business goals being driven by travel marketers 80% Social Media 70% • Mobile 60% 50% 40% 30% 20% 10% Building Reputation Building Customer Research & Direct Risk Other Brand & Crisis Community Service Development Sales Management Have you unlocked any useful data for ROI in your strategy? No Don't know Yes Social Media 45% 30% 25% Mobile 56% 29% 15% Conversions to bo0oking O We have some idea, but it needs improving O We know our O We have conversion rate no idea 50% 40% 30% 20% - 10% - 0% Other You Tube foursquare Fans Followers Connections Views Check-ins In ip wit INFOGRAPHICS SimpliFlying eyefor travel Source: All data sourced from Eyefortravel's "Social Media and Mobile Strategies for the Travel Industry 2011" report. To download the full report, visit http://j.mp/e4tsf Use discount code: SIMP 100 to save $100. To view more, visit http://bit.ly/sfinfographics 60% %06 10% A SimpliFlying eyefor travel How travel marketers Calculate ROI on Social Media and why the future is mobile THE SOCIAL LANDSCAPE Social media platforms preferred by airlines 80% 70% f 79% 85% 44% You Tube 21% 35% flickr in 40% 20% 30% ..while customers prefer: Facebook Linkedin Twitter YouTube FourSquare Gowalla Other 20% 40% 60% Platforms airlines wish to expand into in 2012 50% 40% 30% 20% 10% 0% foursquare You Tube fl in Other 1 THE GROWING IMPORTANCE OF MOBILE Travel brands with mobile Travel brands that have their websites own mobile apps 65% 75% 49% 56% A SimpliFlying 32% 37% 19% 16% 0% 0% YES NO Don't know YES NO Don't know Where in the consumer lifecycle are travel marketers using mobile -27% During travel 8% Other -34% Pre-purchase 20% Post-purchase 11% Post completion of travel TACKLING THE ROI PUZZLE Business goals being driven by travel marketers 80% Social Media 70% • Mobile 60% 50% 40% 30% 20% 10% Building Reputation Building Customer Research & Direct Risk Other Brand & Crisis Community Service Development Sales Management Have you unlocked any useful data for ROI in your strategy? No Don't know Yes Social Media 45% 30% 25% Mobile 56% 29% 15% Conversions to bo0oking O We have some idea, but it needs improving O We know our O We have conversion rate no idea 50% 40% 30% 20% - 10% - 0% Other You Tube foursquare Fans Followers Connections Views Check-ins In ip wit INFOGRAPHICS SimpliFlying eyefor travel Source: All data sourced from Eyefortravel's "Social Media and Mobile Strategies for the Travel Industry 2011" report. To download the full report, visit http://j.mp/e4tsf Use discount code: SIMP 100 to save $100. To view more, visit http://bit.ly/sfinfographics 60% %06 10% A SimpliFlying eyefor travel How travel marketers Calculate ROI on Social Media and why the future is mobile THE SOCIAL LANDSCAPE Social media platforms preferred by airlines 80% 70% f 79% 85% 44% You Tube 21% 35% flickr in 40% 20% 30% ..while customers prefer: Facebook Linkedin Twitter YouTube FourSquare Gowalla Other 20% 40% 60% Platforms airlines wish to expand into in 2012 50% 40% 30% 20% 10% 0% foursquare You Tube fl in Other 1 THE GROWING IMPORTANCE OF MOBILE Travel brands with mobile Travel brands that have their websites own mobile apps 65% 75% 49% 56% A SimpliFlying 32% 37% 19% 16% 0% 0% YES NO Don't know YES NO Don't know Where in the consumer lifecycle are travel marketers using mobile -27% During travel 8% Other -34% Pre-purchase 20% Post-purchase 11% Post completion of travel TACKLING THE ROI PUZZLE Business goals being driven by travel marketers 80% Social Media 70% • Mobile 60% 50% 40% 30% 20% 10% Building Reputation Building Customer Research & Direct Risk Other Brand & Crisis Community Service Development Sales Management Have you unlocked any useful data for ROI in your strategy? No Don't know Yes Social Media 45% 30% 25% Mobile 56% 29% 15% Conversions to bo0oking O We have some idea, but it needs improving O We know our O We have conversion rate no idea 50% 40% 30% 20% - 10% - 0% Other You Tube foursquare Fans Followers Connections Views Check-ins In ip wit INFOGRAPHICS SimpliFlying eyefor travel Source: All data sourced from Eyefortravel's "Social Media and Mobile Strategies for the Travel Industry 2011" report. To download the full report, visit http://j.mp/e4tsf Use discount code: SIMP 100 to save $100. To view more, visit http://bit.ly/sfinfographics 60% %06 10% A SimpliFlying eyefor travel How travel marketers Calculate ROI on Social Media and why the future is mobile THE SOCIAL LANDSCAPE Social media platforms preferred by airlines 80% 70% f 79% 85% 44% You Tube 21% 35% flickr in 40% 20% 30% ..while customers prefer: Facebook Linkedin Twitter YouTube FourSquare Gowalla Other 20% 40% 60% Platforms airlines wish to expand into in 2012 50% 40% 30% 20% 10% 0% foursquare You Tube fl in Other 1 THE GROWING IMPORTANCE OF MOBILE Travel brands with mobile Travel brands that have their websites own mobile apps 65% 75% 49% 56% A SimpliFlying 32% 37% 19% 16% 0% 0% YES NO Don't know YES NO Don't know Where in the consumer lifecycle are travel marketers using mobile -27% During travel 8% Other -34% Pre-purchase 20% Post-purchase 11% Post completion of travel TACKLING THE ROI PUZZLE Business goals being driven by travel marketers 80% Social Media 70% • Mobile 60% 50% 40% 30% 20% 10% Building Reputation Building Customer Research & Direct Risk Other Brand & Crisis Community Service Development Sales Management Have you unlocked any useful data for ROI in your strategy? No Don't know Yes Social Media 45% 30% 25% Mobile 56% 29% 15% Conversions to bo0oking O We have some idea, but it needs improving O We know our O We have conversion rate no idea 50% 40% 30% 20% - 10% - 0% Other You Tube foursquare Fans Followers Connections Views Check-ins In ip wit INFOGRAPHICS SimpliFlying eyefor travel Source: All data sourced from Eyefortravel's "Social Media and Mobile Strategies for the Travel Industry 2011" report. To download the full report, visit http://j.mp/e4tsf Use discount code: SIMP 100 to save $100. To view more, visit http://bit.ly/sfinfographics 60% %06 10% A SimpliFlying eyefor travel How travel marketers Calculate ROI on Social Media and why the future is mobile THE SOCIAL LANDSCAPE Social media platforms preferred by airlines 80% 70% f 79% 85% 44% You Tube 21% 35% flickr in 40% 20% 30% ..while customers prefer: Facebook Linkedin Twitter YouTube FourSquare Gowalla Other 20% 40% 60% Platforms airlines wish to expand into in 2012 50% 40% 30% 20% 10% 0% foursquare You Tube fl in Other 1 THE GROWING IMPORTANCE OF MOBILE Travel brands with mobile Travel brands that have their websites own mobile apps 65% 75% 49% 56% A SimpliFlying 32% 37% 19% 16% 0% 0% YES NO Don't know YES NO Don't know Where in the consumer lifecycle are travel marketers using mobile -27% During travel 8% Other -34% Pre-purchase 20% Post-purchase 11% Post completion of travel TACKLING THE ROI PUZZLE Business goals being driven by travel marketers 80% Social Media 70% • Mobile 60% 50% 40% 30% 20% 10% Building Reputation Building Customer Research & Direct Risk Other Brand & Crisis Community Service Development Sales Management Have you unlocked any useful data for ROI in your strategy? No Don't know Yes Social Media 45% 30% 25% Mobile 56% 29% 15% Conversions to bo0oking O We have some idea, but it needs improving O We know our O We have conversion rate no idea 50% 40% 30% 20% - 10% - 0% Other You Tube foursquare Fans Followers Connections Views Check-ins In ip wit INFOGRAPHICS SimpliFlying eyefor travel Source: All data sourced from Eyefortravel's "Social Media and Mobile Strategies for the Travel Industry 2011" report. To download the full report, visit http://j.mp/e4tsf Use discount code: SIMP 100 to save $100. To view more, visit http://bit.ly/sfinfographics 60% %06 10% A SimpliFlying eyefor travel How travel marketers Calculate ROI on Social Media and why the future is mobile THE SOCIAL LANDSCAPE Social media platforms preferred by airlines 80% 70% f 79% 85% 44% You Tube 21% 35% flickr in 40% 20% 30% ..while customers prefer: Facebook Linkedin Twitter YouTube FourSquare Gowalla Other 20% 40% 60% Platforms airlines wish to expand into in 2012 50% 40% 30% 20% 10% 0% foursquare You Tube fl in Other 1 THE GROWING IMPORTANCE OF MOBILE Travel brands with mobile Travel brands that have their websites own mobile apps 65% 75% 49% 56% A SimpliFlying 32% 37% 19% 16% 0% 0% YES NO Don't know YES NO Don't know Where in the consumer lifecycle are travel marketers using mobile -27% During travel 8% Other -34% Pre-purchase 20% Post-purchase 11% Post completion of travel TACKLING THE ROI PUZZLE Business goals being driven by travel marketers 80% Social Media 70% • Mobile 60% 50% 40% 30% 20% 10% Building Reputation Building Customer Research & Direct Risk Other Brand & Crisis Community Service Development Sales Management Have you unlocked any useful data for ROI in your strategy? No Don't know Yes Social Media 45% 30% 25% Mobile 56% 29% 15% Conversions to bo0oking O We have some idea, but it needs improving O We know our O We have conversion rate no idea 50% 40% 30% 20% - 10% - 0% Other You Tube foursquare Fans Followers Connections Views Check-ins In ip wit INFOGRAPHICS SimpliFlying eyefor travel Source: All data sourced from Eyefortravel's "Social Media and Mobile Strategies for the Travel Industry 2011" report. To download the full report, visit http://j.mp/e4tsf Use discount code: SIMP 100 to save $100. To view more, visit http://bit.ly/sfinfographics 60% %06 10%